有人能详细的解释一下电商直播的概念吗?

2025-04-04 14:36:29
推荐回答(2个)
回答1:

目前直播与电商结合的大趋势,正在向三种模式发展。一是电商平台增加直播功能,二是直播平台通过商品链接倒流至第三方电商平台,三是新型“社群+直播”模式平台的出现。三种模式各有特色,但最终在此领域胜出的很可能是第三种模式,并且在这种模式下会形成多强格局。

而直播电商解决的问题就是:用户在购买产品时不能到当地、信息不对称,又要做出决策,直播就解决了这个问题,人们看直播就能更了解商品,比单纯的图片和视频效果更好。

用口袋拍客。因为口袋拍客拥有很多成熟的产品供应链,为店主提供食品饮料、美妆个护、母婴玩具、服饰箱包、居家日用、家用电器等全品类货源。因为口袋拍客与维新关系比较密切,可以将商家碎片化的流量聚合,并转换为商业价值,缩短商家创收路径。

回答2:

说白了电商直播就是通过直播的形式带货。你可以在直播间直接销售商品,比如某宝直播。也可以把商品链接挂到直播间里,比如抖音直播。两类平台可以根据自己的实际需要进行选择。前者是垂直类直播平台,基本直播只为了带货。后者是综合类直播,可以带货也可以赚打赏。电商带货还分文有货源带货和无货源带货,你如果有店铺,你可以把你的商品加入平台,然后售卖自己的店铺产品,平台一般会抽10%左右。如果你没有货源,你还可以选择平台优选的商品进行售卖,平台会进行分润。关于电商带货方面有什么不懂的,可以私信我详聊。

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