After 90 teenager are widely concerned about the community groups, they have been described as a high-consumption groups, the bounds of consumer behavior has become the focus of attention. This articleis based on the purchase of the activities as the center, after 90 teenager described the impulse buying behavior of the external performance of the impulse buying behavior as a process, followed by an analysis of the impulse buying mood before, at the time of impulse buying and impulse buying experience mood after three level. Group identity, inter-generational conflict, consumer culture after 90 teenager impulses of young people have an important impact on buying behavior.There are advantages and disadvantages of impulse buying behavior ,in allusion to its drawbacks, based on the after 90 teenager the self-awareness, should look for appropriate ways to resolve it.