Integration in the global economy, global economic crisis and to maintain the rapid development of China's economy against the backdrop of the nation is faced with how to deal with companies from the strong competition at home and abroad, how to compete in a globalized environment, better for survival and development difficult task. With foreign transnational giants compared to domestic enterprises in the capital, technology, talent and resources, the gap between the large is quite different. This is the advantages and disadvantages of a very uneven battle, but we also must face the reality. In order to rapidly growing, diversified domestic enterprises shall be subject to become the preferred development strategy. However, diversification is not a simple concept, the need for complicated and confusing business opportunities and risks in strategic planning, and vertical and horizontal integration. The high tide of domestic diversified Chung and shows the success rate is too low with the inevitable choice and difficult process. Through empirical research to identify the success of domestic enterprises to follow the laws of some, can learn from the experience, it has a profound and practical significance.
At home and abroad on a wide range of theories has been much discussed, different scholars come to the opposite or different, or the theory, which makes a wide range of business-to-understanding gave rise to confusion, but the theory is only theoretical, business is transportation practice, the distance between theory and practice will inevitably have a significant deviations guidance. Therefore, we urgently need a more efficient method, suitable for the actual operation of enterprises, to provide better maneuverability. I have decided, through the diversification of the success of Haier Group as a model to analyze and summarize their experience and the law, so that they come from practice to practice on the development and strengthening of national enterprises to provide some useful inspiration.