In recent years, our country's rapid economic development, led the third-party logistics services to the tremendous demand for third-party logistics enterprises in China provides a good opportunity for development. Competition among enterprises from the original in quality, service, price competitiveness as the center, into a customer-centric competition. In this environment, the enterprise customer relationship management strategies are better in order to maintain the business relationship with customers, so that enterprises can customers obtain greater profits. Through the implementation of customer relationship management, enterprise resources and business processes a combination of organic, so that the customer information resources to achieve the greatest degree of sharing, easy to provide more accurate customer service to customer satisfaction and loyalty have been greatly improve. In this paper, third-party logistics companies, as well as the actual existence of the problem, through third-party logistics enterprises competitive environment analysis and analysis of building a third-party logistics enterprise customer relationship management system program.
In recent years, China's rapid economic development, leading to a third party logistics services in China, the huge demand for the third party logistics enterprise provides a good opportunity for development. The competition between the enterprises has from the original quality, service, price as the center of competition, to take the customer as the center of the competition. In this environment, enterprise implementation of customer relationship management strategy, is in order to maintain the relationship between firm and customer, can make the enterprise from customers obtain more profits. Through the implementation of customer relationship management, enterprise resources and business process organically, make customer information resources sharing, the maximum extent to provide more accurate service, customer satisfaction and loyalty are greatly improved. This paper expounds the third party logistics enterprise actual situation and existing problems of the third party logistics enterprise, through the analysis and the competitive environment analysis, put forward the construction of the third party logistics enterprise customer relationship management system solutions.
competitiveness as the center, into a customer-centric competition. In this environment, the enterprise customer relationship management strategies are better in order to maintain the business relationship with customers, so that enterprises can customers obtain greater profits. Through the implementation of customer relationship management, enterprise resources and business processes a combination of organic, so that the customer information resources to achieve the greatest degree of sharing, easy to provide more accurate customer service to customer satisfaction and loyalty have been greatly improve. In this paper, third-party logistics companies, as well as the actual existence of the
Our country economy high speed has developed during the past the past few years, has drive the enormous need that third party logistics serves, enterprise has provided a fine development turning point to our country third party logistics. The competition between enterprise already complies with original centering on mass , service , price competition , changes into centering on customer competition. Under this environment, enterprise puts Customer Relationship Management strategy into practice , is for the relation between holding together enterprise and the customer much better , makes enterprise can gain bigger profit from customer on one's body. By putting Customer Relationship Management into practice,the organic union enterprise resource and business technological process is carried out, makes customer's various information resources reach maximal degree share , easy to be that the customer provides more accurate service , makes customer's degree of satisfaction and fidelity degree get extremely large rise. The main body of a book has been set forth as well as third party logistics enterprise reality having problem , has analysed by the fact that characteristic property analysing and competing for an environment to third party logistics enterprise, have brought forward the scheme structuring third party logistics enterprise Customer Relationship Management system.