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Shallow theory our country commercial bank in the center business marketing and innovation

[Summary] the world of economy change into commercial bank in the center the business brought tremendous development space and accompanied with the development trend that innovates with bank business of the continuously deepening of the financial liberalism degree inside the global scope, in the center the business have become a new international commercial bank profits growth to order to order with competition.Compared with the western commercial bank, our country commercial bank in recent years in the center although the business obtained a substantial development,still keep very falling behind.This text around our country commercial bank in the center the importance and development present condition of the business marketing, and the existent problem carry on an analysis, analytical our country the marketing of the traditional commercial bank manage of shortage, on this foundation put forward to develop commercial bank in the center business marketing innovation of basic way of thinking, put forward an orientation our country commercial bank in the center business development marketing innovation counterplan suggestion.

[Keyword] in the center the business marketing innovate