China's insurance business started relatively late development, the development of the insurance market is still in the initial stage, most of the security
Insurance business is still in a marketing or selling to change the marketing stage. Marketing concepts behind, non-standard marketing tools, services and so on are not in place to a certain extent, restricted the development of China's insurance industry bottlenecks, and the insurance market as a mechanism for insurance companies in the competition to win an important part of how to adapt to the establishment of the national conditions of China's insurance market mechanisms How to carry out marketing mechanism innovation, has become China's potential to stimulate demand for insurance, the insurance industry to promote the healthy development of the important issues
Our commercial insurance starts late,and the development of the insurance market is still stay at the primary stage.So most of the insurance companies are remaining the stage of promoting or from promoting to marketing .Old ideas,unregulated methods and unsatisfied services have become the bottleneck of our country's insurance.The marketing system of insurance is the important section in insurance competition,so how to establish our country's marketing system and bring forth new ideas have become the potencial need and the important subject of our insurance industry.