OUTLINE
Topic: Online shopping
INTRODUCTION
Attention Grabber: Have you ever been in trouble with online shopping?
Thesis Statement: Online shopping can not replace traditional shopping.
BODY
Point 1: Accessibility can be a problem.
Supporting Detail 1: Limited only to on line users.
Supporting Detail 2: Shopping online has no guarantee of quality of commodities.
Point 2: Hidden costs of online shopping.
Supporting Detail 1: Delivery charges, packing and handling fees and taxes such as VAT.
Supporting Detail 2: The representation of another hidden costs is time wasting.
Point 3: The privacy and security of online shopping.
Supporting Detail 1: Fraud and security concerns.
Supporting Detail 2: Privacy is the number one reason that non-online shoppers.why people don’t buy on-line.
CONCLUSION
Restatement of Thesis: Doing shopping in supermarket has more advantages than doing shopping online.
Clincher: Every coin has its two sides, the same is also true of online shopping.
With the development of society, another new shopping form springs up quietly but quickly in past few years. It is known as online shopping which differs from the traditional shopping. In recent years, more and more people who race the clock, especially the group on duty and students are busy in working and studying, resulting in having little time to go out to buy what they need. Online shopping, however, can meet their need. People can make order for buying what they need by a computer and wait for the delivery to arrive at home instead of going out to the grocery stores or traditional supermarket. People also need not queue up and draw their exhausted bodies to search for their commodities. The commodities online are also always on discount, which are more economical and practical to those financial managers. It sounds perfect, do you think online shopping can replace traditional shopping? I don’t think so. There is something people don’t know. Online shopping is still unsatisfactory, it has some disadvantages, like the quality of the goods, the hidden costs, and security. Online shopping can not replace traditional shopping.
First, Accessibility can be a problem. Online shopping is limited only to on line users. Not all customers have access to the web. E-tailer has no 100 % access to customers. Even out of web users few make on line money transactions. Because one needs money to buy a computer and to have internet connection, online shopping seems to be limited people of reasonable amount of income. Ease of use is a problem, as the web design is still complex, or at least somewhat chaotic. E-tail stores are not standardized in design in the way catalogs and retail stores have become. It is harder to learn computer at an older age, the elderly people tend shop at traditional retail stores. In addition, doing shopping in supermarkets is assured. When it comes to online purchase, the problem of quality is usually a major concern. Norman (2008) said that, there is no doubt that we have no access to touch or feel the commodity since the website only provides the picture for us (para 6). In contrast, we can easily judge the quality by observing the commodity’s height, weight or texture in supermarkets. Moreover, some sellers would not keep their promise of sending the product to us even we have paid for it. If the sellers do sent the product to us, we should also take the transportation issue into account. While in a super market such unhappy things will not happen. We can take good care of our goods. We don’t need to worry about that the goods will be broken on our way home.
Next, the hidden costs, I think we have to think about it. In the article “Disadvantages of Online Shopping” (2007), it states there that “There may be nasty surprises which may take place. Hidden cost like unexpected delivery charges or a product that isn't exactly what you had in mind” (para 4). The internet is known as the premier source of incredible bargains. Online auctions have taken the place of real world auctions when it comes to finding incredible discounts. This is especially true when it comes to the realm of hidden charges. Large discounts on the items you want to buy are only good if they aren't eaten up by additional charges that seem to come out of nowhere. One representation of hidden costs is postage. Sellers sometimes reduce their prices well below those of the competition, but then add back costs for shipping that are well in excess of their expenses. The first line of defence against exorbitant shipping charges is comparison shopping. Never purchase an item or service from an internet seller without visiting additional sellers for comparison. You will probably find that most prices fall within a relatively narrow range. You will often find that shipping charges have been inflated to cover the difference. When you get your good, the price you need to pay for is more than that you see on the web side. The representation of another hidden cost is time wasting. Time is money. Maybe many net citizens pay much attention to saving time, and they do not have to go to store, but it is not tally with the facts. That means if it costs some time for a person to shopping online. This period of time is not less than the time you spend in going to a store. As we know when we go to store, we need to spend a lot of time to consult the quality and price of the goods from seller. Many customers realize that they can spend a short time to determine the goods they want to buy; however, this thought is not correct in people's mind. People also have to compare capability of the goods to many others. If the speed of the internet is slow, they may fail to shop online, so shopping online is not the most secure way for people to get goods that they want. Another important fact is that people must be patient to wait for their goods. The express delivery also need a lot of time.
Last, the privacy and security of online shopping. When you are shopping, banking or accessing other sensitive or confidential information online, how can you be sure that no one can monitor or intercept this personal information? Moreover, how can you be sure that someone can’t get this information from your computer later? According to the article “Online auction & shopping scams” (n.d.), scammers can pretend to be selling a product—often very cheaply—just so they can steal your credit card or bank account details. Another common trick is for an online auction to be rigged by the scammers. If you are selling a product, the scammer can enter a low bid followed by a very high bid under another name. Just before the auction closes, the high bid will be withdrawn and the scammer’s low bid will win. If you are buying a product, the scammer can arrange for ‘dummy bidders’ to boost the price up. Other online shopping scams involve the sale of a product —such as a miracle cure or weight loss product—that does not live up to its claims (para 2). A major disadvantage in buying online would be issues concerning security. Because of hackers and scammers that are becoming more skilled, there are always risks of consumers' sensitive information, like personal and credit card details, could be stolen and used fraudulently. A lot of online stores have strived hard to put good security measures in place to assure their consumers that they would be trying to do their best in preventing that from happening. However, they still do give out a reminder that not all incidents can be prevented. Once consumers become used to shopping online, their concern often shifts from security to privacy. All online shops gather information about you every time you shop by making what’s called a cookie. Your personal information maybe sold to other businesses or marketers. Much more worrying are some sites’ tendencies to swap or sell your details to other shops. It’s a good idea to find out what a shop policy is before you buy. If you shop regularly online, it will in practice be impossible to stop your details and email address getting out and you will end up with uninvited emails. Unsolicited online advertising and mail has played a major role in fueling privacy concerns among online users who receive this so called “spam” after giving out their email address.
So, from what has been discussed above, we may reach the conclusion that doing shopping in supermarket has more advantages than doing shopping online. Every coin has its two sides, the same is also true of online shopping. However, I must admit shopping in internet is more convenient and cost-efficient sometimes. Many of my friends are shopping in internet. And they told me there were some principles should be followed when you shopping in internet. They said some goods can be bought in internet, some goods can not. If you know the principle, you won’t suffer any lost when you shopping in internet. Online shopping sometimes is real convenient. We can buy things at any time and it is not necessary to worry about the weather is good or not. Internet business is booming, but cyberspace isn’t quite the shoppers’ paradise yet. Although conditions have improved in recent years, avoiding buyer’s remorse still takes some savvy shopping. In fact, I think we can combine the traditional shopping with online shopping intelligently.
References
Disadvantages of Online Shopping.( 2007, May 24). Associatedcontent. Retrieved October 14, 2008, from http://www.associatedcontent.com/article
/253961/disadvantages_of_online_shopping.html?cat=46
Norman,V.(2008,March 12). Advantages and Disadvantages of Shopping Online. Ezinearticles. Retrieved October 14, 2008, from http://ezinearticles.com/? Advantages-and-Disadvantages-of-Shopping-Online&id=1041793
Online auction & shopping scams.(n.d.). SCAMwatch. Retrieved October 14, 2008, from http://www.scamwatch.gov.au/content/index.phtml/itemId/6943 09
够全了吧 分拿来
Advantages
1.Convenient
Convenience includes the overall ease of finding a product, time spent on shopping, minimization of overall shoppoing effort (Schaupp & Belanger, 2005). Online shopping allows consumers to shop at the convenience of their own home, and to save traveling time to retail stores and spend their time on other important tasks and hobbies. Researchers idenfity convenience as a 'fundamental objective' related to online shopping (Schaupp & Belanger, 2005). This is relevant to 72% of online shoppers' claim that they would rather surf online than go to retail store to attain information about a product (Lokken et al., 2003). According to a study, 72% of online shoppers chose convenience over privacy (Bhatnagar, Misra, & Rao, 2000). In addition to ease of finding products online and shopping time reduction, consumers can shop without time limitation with 24-hr access at their convenience because the World Wide Web never closees. Lokken mentions 24-hr access as a beneficial characteristic of online shopping (Lokken et al., 2003). Also, consumers can exchange information online through chatting and discussion forums to help them make wise consumer decisions.
2.No need for vendors and no pressure to buy
Online shopping benefits both the society as a whole and individuals. The society can save human resources when consumers help themselves by browsing freely online instead of asking for assistance from vendors. In addition, consumers are freed from the pressure to buy from the vendors and can spend more time to make wise purchase decisions. But it is imorpant that Web sites have good product descriptions because it is one of the significant condition that satisfy consumers (Limayem, M., Khalifa, M., & Frini, A., 2000).
"Infinite shelfspace" available
Consumers desire a variety of products because they look for the right product that will fully satisfy them. There is infinite variety of products available online because online shopping allows consumers to browse through products that are made all around the world without geographical boundaries.
3.Able to compare product price and features
With the online tools that enable product comparison, consumers can compare product prices and features to make a better decision with less effort. More details are included in solutions section.
*.Disadvantages/Concerns
1.Enjoyment of retail shopping lost
Many enjoy shopping with others and it is often a good way to make social connections. When shopping independently online, the enjoyment is lost.
2.Privacy and security issues
Privacy is the number one reason that non-online shoppers do not shop online. Almost 95% of Web users have declined to provide personal information to Web sites at one time or another when asked (Hoffman, Novak, & Peralta, 1999). Another recent study has found that privacy was the top concern of customers while security ranked bottom (Schaupp & Belanger, 2005). This proves that many do not trust the privay of the Internet and are concerned with their credit card fauds, unwanted solicitation, and use of their information for other purposes. Security of Web sites is not the top concern because many shop on Web sites that they trust so that other factors appear to be more important than security.
3.Access to the Internet and computer necessary
Because one needs money to buy a computer and to have internet connection, online shopping seems to be limited people of reasonable amount of income. Also, since it is harder to learn computer at an older age, the elderly people tend shop at traditional retail stores.
4.Product category risk
Product category risk is related to functional products such as apparel, perfume, and electronics, that have functions that cannot fully be expeirenced online. Online shopper are worried that the products will not be what they have expected by viewing online. This is a clear disadvantage of onlins shopping because it shows that "[t]he likelihood of purchasing on the Internet decreases with increases in product risk" (Bhatnagar, Misra, & Rao, 20000, p. 100). Apparels in particular had negative rating in online shopping because of it is difficult to feel and see the texture of color online that is incomparable to going to a retail store, even with magnifying tools online. Also, one cannot try on a clothing before buying it online, so it would be very inconvenient if the size did not fit the person and he/she had to return it.
5.Too many choices
Although having access to a very large number of products is highly desirable, consumers have limited cognitive resources and may simply be unable to process the potentially vast amounts of information about these alternatives (Haubl & Trifts, 2000). Online stores need to provide the variety in an organized way that will facilitate shopping online.
With the development of the internet, online shopping has become a new way of family shopping. More and more people do their shopping through the internet. It is very convenient to buy things online. You just press keys and the online shops will deliver the goods to you. And you can find almost any thing you want, from physical goods, such as foods, clothes, to information goods, such as computer software, databases, electronic journals and so on. What’s more, you needn’t wait for a long queue to pay. In a word, online shopping has brought great convenience.
However, there exist some problems in online shopping. One thing is that you don’t have the chance to check the quality and quantity of the goods. Another thing is that it is not very safe to pay by credit card online. Furthermore, you lose the chance to communicate whith others face to face. And people will become alienated.
Therefore, the best way to reconcile online shopping with our life is that doing online shopping only when you cannot spare the time to go shopping offline. And make sure that the service of the online shops and stores is of good quality.
Online shopping growth to slow in next decade
Analysts say online retailers have growth potential, especially if they work hard to improve their game in the coming years.
When Internet pioneer Amazon.com began doing business in 1995, eager analysts forecast a day when people would sit around all day in their pajamas, relying on their computers to order everything from dog food to groceries. Many consumers would see little reason to venture out to the shopping center and visit an actual store, analysts predicted.
More than a decade later, online stores have become an established part of the retailing world but those early predictions appear unlikely to ever pan out.
In the next five to 10 years, those who are already comfortable shopping online are likely to grow even more so, funneling more and more dollars to Web sites as they continue to increase the number and amount of products they buy online, experts say.
That’s the good news for online merchants.
The bad news: The bulk of the people who haven’t already dabbled in online retailing are likely to stay on the sidelines, analysts say. That’s going to make it harder for companies to continue the ultra-rapid pace of growth they experienced in the early, halcyon days of the online retailing boom.
“Pretty much, most of the people who are ever going to be buying online are online,” said Patti Freeman Evans, senior retail analyst with Jupiter Research. “From the standpoint of behavior change and big shifts in adoption, it’s happened and it’s done.”
Jupiter is expecting online retailing to dip below double-digit percentage growth rates sometime by around 2010, and to plateau at some future date after that.
At this point, analysts also expect that traditional, store-based retail will continue to dwarf online retailing. Forrester Research expects U.S. online sales to grow from $132 billion in 2006 to $271 billion in 2011 — but still to comprise just 9 percent of overall retail sales.
Still, online retailers do have growth potential, especially if they work hard to improve their game in the coming years, analysts say. Most mainstream retailers maintain a Web presence, but many of those online shopping experiences are woefully inadequate, said Forrester analyst Sucharita Mulpuru.
“I hardly think that retailers have done everything that they can do to make sure that they’re getting (what they can) out of the channel,” Mulpuru said. “There’s still a lot of mistakes being made, still a lot of basic oversights.”
Problems include Web sites that don’t include enough information about a product, such as detailed pictures, a size chart or accurate measurements. Many also aren’t good enough at maintaining up-to-date information about things like product availability, further alienating a loyal audience that might like to devote more of their shopping dollars to the Web, Mulpuru said.
“They want to use the channel, but they can’t always use the channel as much as they would like because the information isn’t there,” she said.
As more companies solve those problems in the coming years, she thinks there will be opportunities to boost sales, especially in areas such as home products, clothes and cosmetics.
Mulpuru also sees an opportunity to revive an online retailing trend that failed spectacularly in the early days of the dot-com boom — online grocery shopping. While groceries will remain a small part of the overall market, Mulpuru says such Web sites could do more to appeal to affluent, busy people, such as working moms.
Retailers also have another incentive to improve their Web-based sales arm. Even those customers who opt not to purchase many items online are expected to increasingly turn to their computers to research items including cars, houses or even engagement rings.
As online retailing growth slows, Evans says stores will gain a competitive edge if they can get better at integrating their online and brick-and-mortar operations. Already, some stores are experimenting with things like ordering online for in-store pickup, or offering a limited assortment in stores combined with a wider online selection.
1.Enjoyment of retail shopping lost
Many enjoy shopping with others and it is often a good way to make social connections. When shopping independently online, the enjoyment is lost.
2.Privacy and security issues
Privacy is the number one reason that non-online shoppers do not shop online. Almost 95% of Web users have declined to provide personal information to Web sites at one time or another when asked (Hoffman, Novak, & Peralta, 1999). Another recent study has found that privacy was the top concern of customers while security ranked bottom (Schaupp & Belanger, 2005). This proves that many do not trust the privay of the Internet and are concerned with their credit card fauds, unwanted solicitation, and use of their information for other purposes. Security of Web sites is not the top concern because many shop on Web sites that they trust so that other factors appear to be more important than security.
3.Access to the Internet and computer necessary
Because one needs money to buy a computer and to have internet connection, online shopping seems to be limited people of reasonable amount of income. Also, since it is harder to learn computer at an older age, the elderly people tend shop at traditional retail stores.
4.Product category risk
Product category risk is related to functional products such as apparel, perfume, and electronics, that have functions that cannot fully be expeirenced online. Online shopper are worried that the products will not be what they have expected by viewing online. This is a clear disadvantage of onlins shopping because it shows that "[t]he likelihood of purchasing on the Internet decreases with increases in product risk" (Bhatnagar, Misra, & Rao, 20000, p. 100). Apparels in particular had negative rating in online shopping because of it is difficult to feel and see the texture of color online that is incomparable to going to a retail store, even with magnifying tools online. Also, one cannot try on a clothing before buying it online, so it would be very inconvenient if the size did not fit the person and he/she had to return it.
5.Too many choices
Although having access to a very large number of products is highly desirable, consumers have limited cognitive resources and may simply be unable to process the potentially vast amounts of information about these alternatives (Haubl & Trifts, 2000). Online stores need to provide the variety in an organized way that will facilitate shopping online.。
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