令人注目compelling
中国移动通信业:Chinamobile Communication Bussiness
移动电话交换机Mobile Phone Switch
用户Subscriber
http://www.hjenglish.com/page/5438/
The development of Chinamobile Communication Bussiness is compelling. At the end of October,2002, the capacity of Mobile Phone Switches ran up to 260879 thousands subscribers, Mobile Phone subscribers ran up to 195833. The popularization rate of Mobile Phone ran up to 14.95/hundred people. According to international routines, the popularization rate of Phone (Including Mobile Phone and telephone) should run up to 10 percent when the average GDP runs up to 1500 dollars.But China has exceeded this criterion with the average GDP only 900 dollars.
Does this show that the development of Chinamobile Communication Bussiness runs too fast? Or that this criterion is improved along with the need of informationization? Incontestable facts show that Chinese informationization level is far lower than that of developed countries, for the world has entered into an informationized and international time! So, the development of Chinamobile Communication Bussiness should be increasing other than declining.
According to a market survey in Beijing currently initiated by Xinhuaxin Marketing research & Counsultant company about using bases of newly increased mobile phone subscribers, During the first half-year of 2002, the propertion of the people aged within 30 to all the newly increased mobile phone subscribers is 80.5%,and the middle-income subscribers whose income being within 2000 present 80 percent of all.
To some extent, this reflects the causes of the rapid increasing of Chinese mobile phone subscribers:even the income of young people is low, they have light burden of family and life, and they pay attention to daily communation with each other in their life, and their need of grasping information of jobs and interests is strong. Among them the student groups have the parents as their firm supporter. In summary, the development of Chinamobile Communication Bussiness is potential, and the increasing young customers are becoming the main stream.