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The success of One Thousand and One Nights wine store on the road

From the operator's choice of the product composition can be divided into two categories, the first category for the unique proprietary brand or store brand; The second category of a single species, multi-brand stores. In recent years, the domestic wine industry has made "blowout" of the development, along with the process in Beijing, Shanghai, Guangzhou, and other developed cities in the form of a new terminal - wine shops in the domestic wine companies put forward a complete store The idea that only companies operating in Yantai Hua Lu (One Thousand and One Nights) family. Select the address from the store, store layout, product mix and value-added services and promotional measures in the five steps to introduce wine store One Thousand and One Nights to the successful operation of the process used in the marketing strategy.
The first step: One Thousand and One Nights wine store to choose Dianzhi
Survey: 40% of wine consumption motive for public consumption, and 22% for consumer entertainment, 33 percent of personal drinking habits. From the point of view of wine consumption can be divided into self-consumption and gifts. So wine store locations or sales of radiation circle with a radius of service to guarantee an adequate supply of the target consumer traffic, in order to solve this problem, "Bang Dakuan" principle in order to achieve "intensive effect" or in a strong final Off in the open "store shop".
The second step: professional layout of the shop
According to the products in the wine after bottling because of the growth, maturity and aging characteristics of small and medium-sized stores Thousand and One Nights to become professional wine store a good choice. Consumers in the process of buying the entire experience (including the "Vision" and "hearing" and "smell" and "touch" and the resulting composition of the consumer, "the overall shopping experience") will be the ultimate agents can win orders Key. Consumers will buy the wine based on the carrier's entire cultural products. Therefore, "experiential marketing" concept of One Thousand and One Nights throughout the wine store space in the design and layout of the decoration process.
Step three: tailor the product mix design
One Thousand and One Nights wine store the products at home and abroad mainly in high-end wine products, more species-rich products to provide consumers with choice and diversity to provide consumers with "customization services." One Thousand and One Nights Product accession to the wine store's personalized color, in order to meet consumer demand for different occasions.
Step four: to provide customers with value-added services
Alcohol consumption aids for the One Thousand and One Nights wine store to provide another source of profits, this part of the products not only provide consumers with a one-stop service, the price of non-transparent nature, can also store has brought a lot of extra sales.
Fifth step: promotion strategies, ingenious application
In the end, as well as the promotion of wine products, wine shops Thousand and One Nights to be the company's strong support for: 1. CCTV and local Taiwan has invested a lot of advertising; 2. Adopted a word-of-mouth mode; 3. Held "wine Sommelier training "," wine club "stores to enhance the penetration and influence; 4. Corporation to send the market down the sales agent for guidance, in view of the actual situation of agents assigned a series of marketing strategies; 5. To provide excellent pre-sales, sale and after-sales service.

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