The current television programs quietly on the rise, provincial and municipal-level TV stations have launched more about programs, files, "on" and "legend", "Wang Gang told stories" and other programs have the screen appearance by the audience's concern and favor. One of Jin-fei "legend" is launched in Jiangxi Satellite TV, a file on the outstanding programs, rather representative. The launch date, "legend" to form his own unique style of the programme, won the position of brand programs, have a vast audience base, winning wide range of social recognition and praise. This paper to Jin-fei "legend" as the analysis text from "legend" is how to "talk story" point of view to explore the characteristics of the programme, from the programmes on the story, on the way, "presenter" of the Such as three-on "legend" on the strategy. Mining programmes aimed at feature article, summing up successful experience on programs to explore the characteristics and laws and other issues in the hope of the programs on the future development, provide some reference.
Key words: on programs; legendary story about; strategy
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