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这个简单！
Abstract: Clothing is refer to differences in strategy clothing enterprises strive to create unique products or services. "Differentiation strategy" is to provide the products or services of differences and establish some of the whole industry has a unique range of things. Implementation of the strategy can be a difference in many ways, such as the famous image of the design and maintain technology, features, customer service, business networks and other aspects of the unique, and so on. The ideal situation in several areas have a difference of character. However, this strategy and increase market share can not take into account the objective in establishing the differences in the activities of the strategy is always accompanied by a high cost price, and sometimes even the entire industrial customers are aware of the scope of the company's unique advantages, not all Customers will be willing or able to pay the high prices asked. In this strategy, under the guidance of garment enterprises to customers extensive attention on some aspects of the industry is unique. Modern marketing theory is that an enterprise's products are targeting customers in three levels: first, core values. It refers to products exists reasons, mainly from the basic functions of a product. If the watch is used to time, the Yurong Fu is used to keep warm. The second is tangible value. Perpetrators of the brands and products, packaging, style, quality and performance, is actually an important component of the product. The third is value added. Including those related to product manufacturers or indirectly related to the performance and intends to add services. Such as free shipping, hire purchase, installation and after-sales service, and so on. All these constitute the strategic differences between the theoretical foundation. On this basis, to study the problem of the difference between the convenience of the general strategy into product differentiation and market differentiation, the image of the three major areas of difference. With the development of market economy, the competitiveness of the apparel industry more and more intense. The clothing of different competitive strategy, China's garment industry is of great significance. This paper on this issue, the apparel industry from the branding, product design, service and sales, the apparel industry by the difference in the competitive strategy of specific guidelines.
Key words: clothing enterprises, the difference of competitive strategy .