But China's retail market is huge urban-rural and regional differences, in addition to the procurement of Chinese consumers with a lot of randomness around consumer preferences vary greatly, which requires Wal-Mart has strong predictive ability, but also for the Wal-Mart global harmonizationprocurement and distribution added difficulty, to address these issues, Wal-Mart began to Chinese consumers in-depth study and continue to fix their own problems, in order to better adapt to China's retail market to meet different consumer needs consumers. How to adapt to the Chinese market, product procurement behavior, reduce procurement costs of Wal-Mart, Wal-Mart's economic benefits, has become imperative. In this paper, on the basis of the analysis of purchasing patterns of the Wal-Mart Group, discusses how to improve Wal-Mart procurement in China Problems and countermeasures.
是不是这样的