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Network Marketing as a new marketing approach has now become China's survival and development of SMEs are important tools.This paper analyses the characteristics of the network marketing, analysis of China's SMEs to network marketing of the favorable factors, the status quo, the problems and errors,marketing on the Internet to bring the competitive advantages of small and medium enterprises, SMEs in China by the network marketing strategy, from a strategic perspective of China's SMEs combat the specific network marketing strategy.

中小企业:SMEs
网络营销:Network Marketing
网络营销战略:Network marketing strategy

Network marketing has become an important tool for small firms in China as an emerging marketing approach. The paper will analyze the characters of network marketing as well as the advantages, status quo, problems and misunderstandings regarding network marketing in China to present the competitive advantages network marketing can bring to businesses, and the paper will also propose network marketing strategies for small firms and provide detailed implementation guidelines fro small firms in a strategic view.
Key words: small and medium-sized enterprises, network marketing, network marketing strategy