The visual transmission is refers to the humanity to carry on the information transmission using the visual mark the design. It emerged in the mid-19th century Europe and America printing artistic designing expansion and extends. But along with the science progress, each kind of technical swift development, already not only prints the fine arts, but also contains has the phantom, the electron, the multimedia designs and so on. The visual transmission design has “the communication”. It transmits for the view information, also needs observing acceptance. In the design transmission should cause opposite party to understand that to accept transmits.
The visual culture's time already approached. Daniel Bell thought: “what occupies the dominant status at present is the visual idea. The sound and the picture, the latter organized esthetics, to command the audience particularly. In a mass society, this is nearly inevitable”. Along with the time progress, mass society's request expands gradually extends, the brand and so on becomes one kind of intangible asset to become the commodity resolution and the prestige guarantee important recognition, caused to present the whole in the people line of sight the vision recognition system, the time also had its new concept, namely visual culture time. The visual culture time's arrival, the slam acceleration economy's development, the economical development also urges the visual culture the progress, in brief, the design and the economical time's development is relates inalienablly closely.
品牌视觉创意设计方案
Brand vision creativity design proposal
品牌平面创意与策划
Brand plane creativity and plan
Visual communication refers to human use visual symbols to convey information to the design. It rise in the mid-19th century European and American art printing design the expansion and extension. But as scientific progress, all kinds of technology are rapidly developing, not only has the printing art, also includes video, electronics, multimedia design. Visual communication design "of communication." It communicated to the guests, the guests also need to accept. Design of conveying to the other side should understand, accept and convey.
Visual Culture of the era has arrived. • Daniel Bell said: "At present dominating the visual concepts. Voices and images, especially the latter organized the aesthetic, led the audience. In a mass society, it is almost inevitable." With the progress of the times, the public community's demands to expand gradually extended, brands and other intangible assets become a commodity into a resolution and the credibility of the important guarantee for identification, makes the people in the line of sight in the overall visual identification system, the era also made it a new concept That the era of visual culture. The arrival of the visual culture of the times, a sharp acceleration of economic development, economic development also contributed to the visual cultural progress, a word, design and economic development of the times is closely linked inseparable.
1) brand creative visual design
2) Brand plane creativity and planning
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