急求,翻译以下文章,10分

2024-12-23 11:26:25
推荐回答(2个)
回答1:

Before and after the First World War, the company's focus on production management. After World War II, the company's focus to financial management. In the 1970s, the company's focus on market-oriented marketing and management. In the 1990s, the company's core business is the competitive strategy of management. The offensive is particularly the competitive strategy of being praised by the major companies. Because supply far exceeds demand, unrestricted transfer of industries, the competition between companies is a protracted war, protracted war, the key lies in who can take the initiative to attack, then to gain the initiative.
How to better develop and use offensive strategy has become a major focus of the major companies. Offensive strategy of how to use direct relationship to the corporate position in the market and its market share. The implementation of a more offensive strategy enables enterprises in a dominant position, grasp the initiative of competition.
Coca-Cola was born in the United States in 1886, and since has been 122 years of history. With an irresistible charm conquered the world hundreds of millions of consumers and become the "King of Beverage World." Pepsi also was born in the United States, it was in 1898, later than the advent of the Coca-Cola 12, in the face of such a strong, how to compete with Pepsi, and establish a firm foothold in the market and become the focus of development Pepsi, and the weight of while in the implementation of strategic competition with the competition.
Pepsi chose offensive strategy, and take the initiative to win the market. Coca-Cola and Pepsi taste similar, Pepsi also spending huge sums - hired Michael Jackson • filming commercials, and strive to lower prices, Coca-Cola launched the frontal assault. Pepsi also Coca-Cola have not yet entered the "vacuum" (Coca-Cola have not yet entered the market) launched offensive side. In the Middle East, setting up large factories and occupation of the Arabian Sea around every corner, surrounded by Coca-Cola to attack. Pepsi also to the development of other industries, in water purification, winemaking, shrimp, fruit production, film, and television industries large amount of investment, mergers and acquisitions and new enterprises of these industries to take circuitous offensive challenge Coca-Cola. In China, Pepsi competitors adopt the same strategy to launch an attack.
Through a series of attacks the implementation of the strategy, Pepsi finally, in its 92 anniversary of the birth of time to catch up with competitors. This shows that Pepsi to take the offensive strategy Pepsi has been a great success.
Analysis and interpretation of this paper, the Pepsi offensive strategy from different angles on the strategic application of its methods and steps, and use case for a large number of offensive strategy, and learn from their experience in development, Coca-Cola and Pepsi with the state of competition, made the implementation of the strategic offensive views and suggestions.
Key words: frontal assault, offensive side, surrounded offensive, diversionary attacks, Cost Management

回答2:

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