[abstract] person's any activity is stimulates and aims at certain goal by certain motive. The academic motivation was stimulates the individual to carry on the learning activity, the maintenance already the learning activity which caused and causes individual the learning activity to face certain study goal one kind of internal start mechanism. The academic motivation affects in the learning activity is very big, some university student's study condition is not entirely as desired, what behind hides is the academic motivation aspect question. The university student academic motivation's influencing factor are many, how to stimulate university student's academic motivation to university student's study great importance.