nike发展历程的英文简介

Nike is not in the sports marketing profession baby boy again, it carried out the stricter control system, the operating results successively was also climbing.
Nike Corporation “the innovation kitchen” (InnovationKitchen) the design office is situated in a shape elegant 4 building, looking from many aspects, can let the person association company's newly established time.The Nike Corporation's headquarters located at Oregon's Beever the city, the area amount to 70 hectares, the headquarters building is named Mi · Hanmu (MiaHamm) the construction, the innovation kitchen are located at building one.The reason that Nike Corporation can in the value 35,000,000,000 US dollar athletic shoes professions blooming, was because of had the Nike athletic shoes, but innovated the kitchen is precisely the Nike athletic shoes' birthplace.In this take the athletic shoes as in working center's brain trust, the designers seeks for the creation inspiration from each domain, from the Irish style's construction, on violin's round arc which family manufactures to Stella the Valee, all embracing.On an office wall was demonstrating Nike Corporation once manufactured each pair of Jordan basketball shoe (AirJordan), but in the workshop has piled up with the new style athletic shoes' rough plan.The innovation kitchen to the major part visit's visitor, even was the majority Nike Corporation's staffs is a forbidden area.The company with the tone which banters on front door's signpost wrote: “kitchen heavy, idler no admittance.”

Nike (originally known as BRS), was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1965.[citation needed] The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's car. Many top Oregon runners began wearing the shoes, and the shoe's popularity grew quickly. The company's first self-designed product was based on Bowerman's "waffle" design in which the sole of the shoe was inspired by the pattern of a waffle iron.

The company's profits grew quickly, and in 1966, BRS opened its first retail store, located on Pico Blvd. in Santa Monica, Calif. In 1971, with the relationship between BRS and Onitsuka Tiger nearing an end, BRS prepared to launch its own line of footwear, which would bear the newly designed Swoosh. [Sources: 'Swoosh' by J.B. Strasser and 'Just Do It' by Donald Katz.]

The first shoe to carry this design was a soccer/football cleat named "Nike," which was released in the summer of 1971. In February 1972, BRS introduced its first line of Nike shoes, with the name Nike derived from the Greek goddess of victory. In 1978, BRS, Inc. officially renamed itself to Nike, Inc. Beginning with Ilie Nastase, the first professional athlete to sign with BRS/Nike, the sponsorship of athletes became a key marketing tool for the rapidly growing company.

By 1980, Nike had reached a 50% market share in the United States athletic shoe market, and the company went public in December of that year. Its growth was due largely to 'word-of-foot' advertising (to quote a Nike print ad from the late 1970s), rather than television ads. Nike's first national television commercials ran in October of 1982 during the broadcast of the New York Marathon. The ads were created by Portland-based advertising agency Wieden+Kennedy, which had formed several months earlier in April 1982.

Together, Nike and Wieden+Kennedy have created many indelible print and television ads and the agency continues to be Nike's primary today. It was agency co-founder Dan Wieden who coined the now-famous slogan "Just Do It" for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th Century, and the campaign has been enshrined in the Smithsonian Institution.

Throughout the 1980s, Nike expanded its product line to include many other sports and regions throughout the world.

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www.nike.com

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