.Along with the social economic development, the new holiday system, the implementation of people's consumption structure change and the increase of leisure time, leisure tourism as a new tourism consumption patterns, is a modern tourist market hotspot and trend of. Putian serves as China Excellent Tourism City, has the rich and colorful natural recreational resources and profound culture humanistic leisure resources, this paper expounds the concept of leisure tourism and leisure tourism development of Putian city based on the current situation, using the SWOT analysis method, focusing on analysis of the development of leisure tourism in Putian city the advantages, disadvantages, opportunities and threats,, and put forward to promote the development of leisure tourism in Putian and the countermeasures.
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As a new style of tourist expenditures, leisure tourism , has been becoming the hot topic and trend of contemporary tourist market. The phenomenon can be attributed to the improvement of economy, the implement of new vocation system, the alternation of the consumption structure and the increase of leisure time.
City Putian, one of the best tourist cities, is famous for its diverse natural sources and cultural humanistic sources. Based on the descriptions of definition of leisure tourism and the status of leisure tourism in Putian, this essay tries to analysis the pros and cons of developing leisure tourism, as well as the challenges and the potential risks by SWOT methodology. In the end, we will also give the solution of how to improve the leisure tourism in city Putian.
With the improvement of socio-economic level, the new leave system implemented, the changes in the structure of people's consumption and increased leisure time, recreational travel as a new type of tourism consumption patterns, is becoming one of the hot spots and trends of the tourism market. Putian, China Excellent Tourism City, has a variety of natural and recreational resources and rich cultural heritage of cultural and leisure resources, this paper described the concept of leisure and tourism and Putian City, leisure and tourism development status based on the use of swot analysis, the focus of the development of Putian the advantages of leisure travel, weaknesses, opportunities and threats, and recommend countermeasures to promote the Putian development of leisure and tourism.