Supports by Olympic Games hotly looks at strategy of the Olympic Gamesmarketing Abstract The Olympic Games marketing took the sports marketing one kindof concrete application, is draws support from Olympic Games the giantcarrier, melts into the Olympics spirit in the enterprise brandculture, "forms with the consumer emotion in the sympathetic chord",thus promotes the consumer to the enterprise brand and productapproval. The Olympic Games marketing unifies the enterprise productand the sports, produces is one kind of culture, one kind has thesympathetic chord emotion with the consumer in view of the sports. In 2008 the Beijing Olympic Games will be the recent years our countryscope broadest, the centralized degree strongest time with the worldcontact and the exchange grand meeting, also returned is in thereforming time our country enterprise rarely to provide theopportunity which connected rails with the world, we faced, not onlywas the domestic competitor, what was main was the powerfulmultinational corporation. Uses this opportunity, enormously willdevelop our country enterprise to do greatly makes strongly, the spacewhich will connect rails with the world. Key word: Olympic Games marketing sports marketing event marketing
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