推荐回答(2个)
1 更新思想观念,加强网球消费意识的引导
充分开发网球的各种“社会价值”。推进网球社会化、产业化,要把消费作为出发点和落脚点,扩大网球市场的消费群体。
2 继续深化体制改革
如何真正实现政府职能进一步由直接管理向间接管理转变,从微观调控向宏观调控转变,从单纯依靠行政命令向依靠法律、政策、经济等多种综合手段方向转变;如何建立有序、竞争、高效的运行机制;如何建立政策引导、法律指导和检查监督机制;如何理顺管理部门和协会等其他社会网球组织之间的关系。应当在改革探索的实践中,积累正反两方面的经验教训,不失时机地进行体制创新和实践,逐步形成具有中国特色的管理体制。
3 继续健全和完善职业网球俱乐部体制
进入职业网球市场的俱乐部,应该是产权明晰、责权明确、自主经营、自负盈亏、管理科学的企业法人。目前,我国的“职业俱乐部”与严格意义的职业俱乐部还有一定差距,应当从产权改革到规范化管理进行全面建设。
.4 尽快提高网球竞技水平
竞技水平是网球运动这种特殊“商品”的质量标志,要通过进一步改革竞赛体制和训练体制,处理好“练赛”关系,要重视“塑”形象、创品牌、树球星,有重点地培育网球球星,要加强国际交流与国际合作,重视吸取和借鉴世界上先进的训练方法和经验为我所用。
5 加强网球市场的理论研究
目前,关于网球产业、网球市场等经济与网球运动交叉领域的研究十分薄弱,与客观需求很不适应。建议体育总局及网管中心加强这方面的改革引导和科研投入,实行立项优先、投入倾斜、成果重视等措施,引导和鼓励理论工作者和实践工作者相结合的科学研究,为我国网球市场的不断发展提供理论依据。
6.群众性的网球运动的开发有条件的部门、学校、基层单位应加强这方面的投入,创造条件,让更多的人喜欢打网球,这样才有更多的人看网球,欣赏比赛,才有比较稳定的网球市场。.
19世纪中叶,中国陆续开放了一些沿海通商口岸,西方的官员、商人、传教士和驻军络绎而至,网球运动由他们带进中国。1843年,上海被辟为商埠对外开放,西方人士纷至沓来。1860年,英法联军侵华,英军占领天津紫竹林作练兵场,随后逐渐增设田径场、足球场及网球场,这是中国建立网球场的最早记载。1876年,上海以外侨为主的网拍总会建造了两片草地网球场,这两片草地球场是上海最早的标准网球场。
在中国传播网球运动得力于基督教。19世纪后叶,英法等国先后在上海、北京、天津、广州、香港等到地创办教会学校,在全国大中城市建立基督教青年会。许多传教士和外籍教师喜欢打网球,他们的工作对象是青年学生,体育又是青年会的主要活动内容,网球运动因此在中国兴起,甚至有些县城都建起了网球场。19世纪初20世纪末,中国的大都有网球场,如上海的圣约翰大、沪江
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