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In the development of the market economy increasingly deep, the brand for the existence and development of enterprises of the importance of well-known, Brand strategy has become many famous enterprises in market competition invincible magic wand. However, in China, many businesses leadership, the right brand awareness on a widespread misunderstanding. Many enterprise leaders talked about a brand, often brands just as a commodity identification, believe the brand is more than a few registered trademarks, and develop several products, Brand and did not see the deep sense of the meaning. Therefore, this paper the basic meaning of the brand, a description, Brand discussed in enterprise development and brand-building channels of importance.

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Today deepens day by day which in the market economy development,brand regarding enterprise survival and development importance alreadywell known, the brand strategy has become the multitudinous well-knownenterprise in the market competition neutrality to the invincibleposition magic weapon. But at present, in our country for the numbermany enterprises leadership in, generally has an erroneous zone to thebrand understanding in. A many enterprises leaders saying gets up thebrand, often merely regards as the brand is commodity one kind ofmarking, thought the establishment brand is registers much severaltrademarks, develops several products, but has not seen in the brandin-depth significance the meaning. Therefore, this article through tothe brand basic meaning elaboration, has discussed the brand in theenterprise development and its in the brand channel constructionimportance.