Second, journalists and the press code of ethics in order to effectively play the role of the public. What journalists should have as? journalists are institutional issues were still investigating the initiator solution? reporters is a dispassionate observer or an active participant? Newspapers should maintain an independent "specialty dog" or public forum convened ? In a sense, public information is the rise of United States News reporters Lun Lidao and De Weiwei awakening. Merite Rosenborg put the public and press as "on the press in public life status of the new values," public information campaign as "imagine how the press in public life the role of a fundamental transformation." Public Information theorists argue that the traditional news reporters professional objectivity as a news trick This has led to professional journalist positioned itself in the news reports and objective bystander, reporters from all aspects of life, but also lead to a public distrust of journalists. Thus, reporters must re-establish themselves in the public life of the status and role. Rosen also that the traditional news outlets is to give up its calm, the overriding objective. Journalists and other social activists as political leaders, interest groups and the public a great difference, However, the establishment of a responsible press theory and practice guidelines and the creation of a healthy public domain, a constructive dialogue, one we all respect for the political life does not exist between any fundamental differences. Merite that public information and traditional journalism is neither conflict nor mutually exclusive. It is the traditional news added a must do, the public is concerned about whether or not to participate in public life. In order to "help the rejuvenation of public life," a reporter from the news spoke of a name to a "fair and participate in a" (p fair-minded articipant) journalists that the public must still maintain "fair" and "balanced" and "truth" in the traditional virtues. Merite in the eyes of the public journalists "participation" should be "limited" participation "appropriate" involvement. This is because Merite do not want public information is seen as lucrative news (advocacy journali sm), which is the political party newspapers news mode, back to the American people himself disgusted. From the above discussion, we can see that the majority of the public advocate the principles of objectivity attitude is conservative, cautious. They said not to give up objectivity, but to change the public affairs reporter maintain cold and detached attitude. In addition, some academics have suggested, in the public press code of ethics has not been determined. The principle of independence should be public information signs and guiding principles - this is a moral adjuster, intense competition in the media, the deadline period, commercial decision, the reporter personal interests and peer pressure under the influence It tells us where to find some balance, we specified in the role of the community, we have to clear, public and community responsibility. Some scholars remind the public of the establishment of the code of ethics of journalists at the press not to the ethical standards simplistic and polarized , Robert M. •stil (Robert M. • Steele), At the reporter's responsibility and ethical extremes of the existence of a large number of state asked for, These conditions are difficult to traditional news or public owned by News. In short, although public information theoretical understanding of the need to reposition journalists in public life status, But the establishment press in public life should be the status of compliance with what kind of ethical norms, public information theory is not yet undetermined.
Second, reporter and reporter's ethics standard In order to effectively displays the news the public function,which should newsman have to take? Reporter should be the systemquestion surveyor or the solution sponsor? Reporter should be the calmviewer is positive participates in the person? The newspaper should be the maintenanceindependent "the watchdog" or public forum convening? Said from somekind of significance that, public news starting is US newsman ethicsmorals crisis awakening. Merritt and Rowson on regards as the publicnews is "about reporter in the public life the status new values",regards as the public news movement is "how imagines reporter in apublic life function radical transformation". The public news theory believed that, traditional news specializedreporter the objective principle will regard as the news the magicweapon, this will cause specialized reporter to locate own to the newsevent observer and the objective report, caused reporter to beseparated from the life aspects, also caused the public not to trustto reporter. Therefore, reporter must re-establish oneself in thepublic life status and the function. Rowson also believed that, the traditional news outlet is gives up itcalmly, the objective aloofness. Reporter and other social activistlike politics leaderships, the special interest group and the residenthave the very big difference, but in establishes between the politicallife which a responsible news theory and the practice criterion and acreation healthy public domain, a rich constructive dialogue, our eachpeople all respects certainly not to have any basic difference. Merritt believed that, the public news and the traditional newsalready do not have the conflict not to repel one another, it only washas increased the matter in the traditional news which had to do, wascared about whether the resident did participate in the public life.In order to "the help revives the public life", reporter must say froma news narrates the name as soon as to become "the fair senate onewith" (fair-minded participant), namely public newsman still had tomaintain "fair" "the balance" and "was real" the traditional moralexcellence. In Merritt the eye, public newsman "the participation"should be "limited" the participation, "is suitable" participation.This is because Merritt did not hope the public news is regarded asis the agitation news (advocacy journalism), because this is thepolitical party publication news pattern, the early oneself loathesfor the American populace. Elaborates from above may see, the majority public news initiator tothe objective principle manner is conservative, discrete. They do nothave the expression to have to give up objective, but is must changereporter to maintain, the aloof manner indifferently to the publicaffairs. In addition, some scholars proposed, has been indefinite when thepublic news ethics standard, the independent principle should becomethe public news the guidepost and instruction principle - this is amoral adjuster, in the medium steep competition, the deadline foracceptance of drafts deadline, the business decision, reporter thepersonal interest and under the colleague pressure influence, it tellsus to seek certain balances in where, indicates us in society'sfunction, is clear about us to the consumer, the public andcommunity's responsibility. Also has some scholars reminds when the establishment public newsman'sethics standard must reporter's ethics standard simplification and thetwo-pole, if Robert M stiel (Robert M. Steele) pointed out, existsmassively in reporter's responsibility and in ethics morals two-pole,protects asks the condition, these conditions are very difficult tosay is the traditional news perhaps the public news supports Some. In brief, although the public news theory realized to must relocatereporter in the public life status, but in establishes reporter shouldobserve any type when the public life status ethics standard, thepublic news theory has not formed the conclusion.