现代包装设计要强调环境的保护、资源的再利用 ,突出人性化 ,以人为本。在现代商品的包装设计中 ,包装色彩的人性化在各个方面得到了体现 ,包装的可靠性和方便性在结构上得以实现 ,而人性化理念在包装材料上表现的更加突出。本文通过对人性化包装设计内涵、在产品包装中的体现以及实现人性化包装设计的途径的研究,指出产品包装设计中要赋予更多人性的、情感的、审美的内涵,体现出人性的关怀,建立一种人与产品、人与环境和谐统一的关系。
The modern packaging design is supposed to emphasize the protection of the environment and the recycling of the resources while highlighting the humanity and caring for people. In the modern design of packaging goods, the humanity of packaging colors are reflected in every aspect, the reliability and convenience of packaging are reflected in the structure and the concept of humanity is better reflected in the packaging material. This paper, based on the research of the connotation of human-oriented packaging design, its reflection in the product packaging and the approach to human-oriented packaging design, points out that the design of the product packaging should be endowed with more human, emotional and aesthetic meanings, should reflect the concern of humanity and establish the harmonious relationship between people and products and between people and the environment.