我是英语专业的，写《 商标翻译中的文化传递》 的论文，拜托大家给提供些资料！

在竞争日趋激烈的现代商品经济社会中，商标不仅仅起着区别商品来源的作用，而且已成为一种文化资源、一种传播文化，是体现生产者和消费者文化心理的载体。文化与商标的整合最明显地就体现在文化商标群的崛起上，文化商标是指文化范畴内的，为大众所普通认同的词汇、图形以人文景观而组合成的商标，文化商标的出现可以缩短商标取得消费者依赖的时间。文化范畴内的许多词汇和图形由于容易激起人们对历史的回味、旋律的体验、情感的寄托，使商标除了物质的功利作用以外，又具有一种精神上的非功利的诱惑力，缩短了消费者与商品的距离。把文化范畴内的已经取得了相当知名度的词汇、图形作商标，就等于具有了与文化同等价值、渊源的物体，从而很快就提高了知名度，产生了附加值，使产品取得了显著的经济效益。无锡太湖制衣厂原为设在祠堂里的小厂，他们选用唐代诗人王维的名作“红豆生南国，春来发几枝”中的“红豆”二字作商标，从此利市百倍，销售额突破1亿元。在孟子的故乡———山东邹县，有一段孟子救了一家酒厂的佳话。1986年，该县酒厂负债7万元，全厂只剩下15人。后来该厂收集孟子府上坊的酿酒技术，注册“孟府”商标，改厂名为孟府酒坊，结果一炮打响，经济效益猛增。我国是个文化大国，文化资源殷实丰厚，充分利用这一优势，为产品经济服务，是文化与商标整合的一大课题。
在商标文化中，有一个特殊的现象，那就是驰名商标现象，所谓驰名商标，就是信誉价值高的商标。它的优点一是它所标示的商品质量可靠，二是具有极强的市场竞争力。如美国“可口可乐”商标，它之所以值钱，就在于它在饮料中具有极高的信誉价值。之所以会出现这种名牌效应，就在于心理文化在影响着、调整着商标文化。人们愿意用高出普通服装几倍、甚至几十倍的价钱去买名牌服装，这不仅仅是为了美，其中更蕴含了丰富的社会心理因素，如社交满足感等等。因此，商标文化有一个很重要的研究课题，那就是努力使大众心理文化认同商标。迪斯尼公司亚太地区总裁约翰·菲涅说：“我们卖的产品价格都不便宜，但仍受欢迎，就是因为这些产品融进了米老鼠和唐老鸭的特征：温暖、诚实和亲如一家。”温暖、诚实、亲如一家，是每个人都渴求的，迪斯尼产品与这种大众心理契合，无疑有利于产品的销售。

In an increasingly competitive society in the modern commodity economy, trade marks not only plays the role of different sources of goods, and has become a cultural resource, a culture of communication, culture, embodying the producers and consumers of psychological vector. The integration of culture and the most obvious trademark is reflected in the rise of cultural groups on the mark, and cultural context of trademark is a culture, and for the public recognition of the common vocabulary, graphics, the cultural landscape and combined into a trademark, culture appears to mark Consumers rely on trademarks to shorten the time to obtain. Cultural context of many words and graphics as easily provoke recollection of history, the experience of melodic, emotional sustenance, so that the role of trademarks in addition to substances other than utilitarian, but also has a spiritual attraction of non-utilitarian, shortening the distance between consumers and products. The cultural context of considerable reputation has been made of words, graphics for trade mark, is equivalent to have a culture of equal value, origin of the object, which was soon improved visibility, resulting in added value, the product has achieved remarkable economic benefits. Garment Factory Wuxi Taihu Lake located in the shrine was originally a small factory, they use the Tang Dynasty poet Wang Wei's famous work "red beans grow in tropical, spring comes Ji Zhi" in the "red" word as a trademark, from highly profitable times, sales exceeded 100 million yuan. --- Home of Mencius, Shandong Zou County, Mencius saved some of the stories of a winery. In 1986, the county's wineries liabilities 70,000 yuan, the plant only 15 people. The plant was collected Square Mencius your home brewing techniques, up, "Meng House" trademark for the Bangladeshi government to change the make Wine Shop, was an instant hit, economic surge. China is a country of culture, cultural resources, well-off rich, full use of this advantage, economic services for the products, the integration of culture and trade mark a major issue.
Culture in the mark, there is a special phenomenon, the phenomenon that is well-known trademarks, the so-called well-known trademark is a trademark of the credibility of high value. First, it marked its advantages and reliable quality of the goods, and second, with strong market competitiveness. Such as the United States, "Coca Cola" trademark, it is worth the reason to drink is that it has a high reputation value. The reason why is there such a famous brand effect to the psychological impact on culture, adjusting the trademarks of culture. People are willing to use several times higher than ordinary clothing, even several times the price to buy designer clothes, not just for the United States, which also contains a wealth of social and psychological factors, such as social satisfaction and so on. Therefore, there is a very important mark of cultural research, it is hard to mark the mass psychology of cultural identity. Asia-Pacific president of Disney Yuehanfeinie said: "We do not sell cheap prices, but still popular is because these products into Mickey Mouse and Donald Duck into the characteristics of: warm, honest and kinship." warm, honest, kinship, everyone is hungry, and Disney products fit with this kind of mass psychology is undoubtedly conducive to sales.

你好，写论文的确是一件费神的事，很庆幸我一次就通过了，嘿嘿~~而且我也是学英语的，我学的是商务英语，虽然没有怎么接触过商标翻译之类的，但我想我还是能给你一些帮助的，主要是我自己关于写论文得出的一些结论吧。
首先，选择论文题目时，最好是先准备好资料再决定要写哪一个题目。有的时候老师会给出一些题目，你就可以从中选择两到三个相似的题目再去找资料。
其次，我觉得你要把题目的核心意思弄懂，千万不要跑题了，老师在答辩时问的问题一般是和题目有关的。所以题目是关键，如果你觉得一个题目不好写时，马上放弃。
最后，就是要按论文格式写，这方面老师会有一个专门的指导。我相信用心去做，就一定会有解决的办法的。祝你成功！

我也研究中英文商标起名。我资料有案例。

我可以帮您，来我空间！