急~跪求英文大神帮忙中文翻译英文短文 不要翻译机的! 高悬赏!

2024-12-12 10:22:07
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回答1:

I really like the Just Do It series of Nike's advertisement. The general context is about a group of energetic young people, sweating through sports like basketball, yoga, running etc. The aim of the advertisement is to set up the brand image of Nike. The habit of never giving up exercise, and able to gain strength, energy and health though it. Also, it always use sport celebraties for the photo shooting, which is the celebraties endorsement. For example, Cristiano Ronaldo, Neymar, LeBron James, Kevin Durant, Kobe Bryant etc. My favourite is Cristiano Ronaldo.

I also like the I SEE U advertisement of ChangRong Airline. It also use the celebraties endorsement. Yes, that's right, it is Takeshi Kaneshiro (金城武日本名字). It use the idea of experiencing maketing method, for example, trips to different tourist spot such as Paris in France, Taitung in Taiwan, Japan's Nara and Tokyo etc. It tells the audience the idea that ChangRong Airline will take to around the world. It has successfully attracted many target audience, and successfullu reconstruct the brand image.

My less favourite one is HTC's advertisement. Even though it also used the method of celebraties endorsement, and had spent a lot for getting Robert Downey Jr. But it continuesely cutting and pasting its advertisement, just for the purpose of showing the three letters HTC. It let's people get familiar with the brand, but it shows a lack of creativity. Even though, it didn't affect the brand image, but overall, it is not a successful advertisement.

(纯人工翻的哦)