广告的好处和坏处？急！！！

2025-02-21 21:23:25

推荐回答（2个）

回答1：

现代广告的功能是多元化的，主要的功能有：信息功能、经济功能、社会功能、宣传功能、心理功能、美学功能。
广告的信息功能：
广告传递的主要是商品信息，是沟通企业、经营者和消费者三者之间的桥梁。
广告的经济功能：
广告的经济功能体现于在沟通产供销的整体经济活动中所起的作用与效能上，广告的信息流通时刻与经济活动联系在一起，促进产品销售和经济发展，有助于社会生产与商品流通的良性循环，加速商品流通和资金周转，提高社会生产活动的效率，为社会创造更多的财富。广告能有效地促进产品销售，指导消费，同时又能知道生产，对企业发展有不可估量的作用。
广告的社会功能：
广告具有一定的新知识与新技术的实惠教育功能，向社会大众传播科技领域的新知识，新发明和新创造，有利于开拓社会大众的视野，活跃人们的思想，丰富物资和文化生活。
广告的宣传功能：
广告是传播经济信息的工具，又是社会宣传的一种形式，涉及思想、意识、信念、道德等内容。
广告的心理功能：
引起消费者注意，诱发消费者的兴趣与欲望，促进消费行为的生产，是现代广告的主要心理功能。
广告的美学功能：
广告作为一种特殊的精神产品，要使消费大众接受，必须具有一定的审美价值，在一定程度上满足消费者的审美需要。

其实,广告本身并不具什么害处,人们烦的骂的是那些假借广告之名行骗人之实的虚假广告。
既然你是初二学生，那么就不要求你讲全面，只要你讲部分就可以了。
上面我列举的是全面的，你选其中几条讲一下就可以了。
要翻译成英文？那要费功夫了，没有300分的积分免谈

回答2：

Modern advertising is a wide range of functions, the main functions : information functions, the economy function, social function, the publicity function, psychological function, aesthetic function. Advertising messages transmitted main functions : advertising, merchandise information, communication enterprises. as a bridge between business and consumers. The economic functions of advertising : reflected in the economic function of advertising in the marketing communication had played a role in overall economic activity and effectiveness. Advertising flow of information associated with their economic activities, promote economic development, and product sales. contribute to a virtuous circle of social production and circulation of commodities, capital and accelerate the flow of commodities. improve production efficiency and to create more wealth. Advertising can effectively promote the sale of their products to guide consumption, while the production know, the role of enterprise development is immeasurable. Advertising : Advertising is the social function of new knowledge and new technology will benefit educational function. to the public dissemination of new knowledge in the field of science and technology, new inventions and new creations, and help develop the community's vision, active people's minds and enriched material and cultural life. The function of advertising : advertising propaganda tool for the dissemination of economic information, is a form of social communication, involving thinking, consciousness, beliefs, moral content. Advertising : the psychological function caused consumers and induce consumers interest and desire to promote the production and consumption behavior. Modern advertising is the main psychological function. Advertising : the aesthetic function as a special advertising products, for consumer acceptance. must have a certain aesthetic value, to a certain extent, to meet the aesthetic needs of consumers. In fact, advertising is not as harmful, it is a lot of trouble trying to defraud people who were actually using the advertisement of false advertising.

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