当消费者对旅游营运感到满意或非常满意,就可预期他们会再来光顾和收到正面口碑宣传之效,同时亦有能力去维持,甚至提高,现有的旅游服务收费。
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原文如下:
When consumer expectations are met or exceeded by tourism operations, one can expect repeated business and positive word-of-mouth advertising, as well as the ability to maintain or even increase the current level of charging for the existing tourism service.