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Journal of advertising support - Women's marketing journals
[Abstract] fashion, today's social consciousness in an essential element. Who will lead it? Fashion journals play an irreplaceable role. Fashion for women fashion periodicals and journals as the mainstream, its successful experience in marketing and we should study and learn. In this thesis, women's fashion periodicals as the starting point, focus on analyzing it different from other kind of marketing journals - Journal of advertising support. Advertising is not only the content of many excellent journals components, is also a lot of good development of a strong women's periodicals economic pillar. But there are advantages and disadvantages, advertising support is also published there are many non-negligible negative impact. Finally, the analysis of the current marketing environment and operations journals way, identify the problem, proposals to address the problem. Reveals the contradiction between such phenomena and the discovery of not only women's journals of great practical interest, but is maturing in other journals is also a reference and vigilance.
[Key words] women's journals published Matthew marketing advertising market share to support the commercialization
[Author] *** (1988 -), female, practice the main research news

Advertising raise journal -- - women marketing journals

[vogue] pick to society, one of the indispensable element in consciousness. Who will lead it? Fashion magazines plays an irreplaceable role. While women fashion magazines as a fashion magazine, it is the mainstream of marketing and successful experience is worth exploring and reference.
This paper with the female fashion magazines as the breakthrough point, emphatically analyzed it different from other magazines a marketing way - advertising brochure. Keep Advertising is not only a part of the magazine content, but also many outstanding female magazine strong economic development. But has its advantages and disadvantages, advertisement publication also have many raise the negative impact should not be neglected. Finally, analyzes current periodicals marketing environment and operation mode, find out problems, and put forward some Suggestions to solve the problem. Such phenomenon of contradictions and reveals that only women magazine, has great realistic interests, and the other is mature magazine is a kind of reference and alert.
[key] female magazine advertisements raise journal marketing Matthew effect market share
[abstract] * * * (1988 -), female, han, research news practice.