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With the continuous development of China's economy as well as new media , college students use mobile applications are increasingly becoming a major crowd. Increasingly popular among college students micro-channel attention and welcome , while affecting college students thinking, living and learning. By doing questionnaires to collect the questionnaire results , the questionnaire data was analyzed using micro-channel approach to the behavior of the student population studied. However, since the academic study of micro-channel is still in its infancy , and more to stay in qualitative research , the lack of empirical research , especially for the impact of micro-channel group behavior college produced is scarce , this article will explore the nature of the study micro-channel of the student population impact of specific acts to identify the reasons for micro-channel user favorite college students , research user attitudes key factors sought by doing empirical research in order to provide effective recommendations. In this study, the behavior from the perspective of the student population starting to micro-channel theme micro-channel analysis of college students favorite causes and behavioral effects of this thesis empirical research , combined with the actual data, and the results were analyzed . This paper is divided into six parts to make a complete exposition of the topic . The first part is an introduction . Proposed research background , purpose and significance of this study to determine the content of the framework and methods. The second part of the use of domestic micro-channel and the impact of the research literature summarized . The third part of the study and analysis to determine the reasons for setting research model to determine the design of the questionnaire . The fourth part of the empirical research data recovery and descriptive statistical analysis of survey questionnaires and other methods to prove the results summarized concluded on the part of the hypothesis. The fifth part summarizes the micro-channel group behavior of college students and countermeasures. Part VI of the shortcomings of this study are summarized, and concluded that the study can be expanded in scope , not just limited to our students or friends around , so the results of empirical research will yield more accurate
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