【急求】高分求论文英文摘要翻译!!!不要在线翻译!!!

2024-12-16 19:59:37
推荐回答(2个)
回答1:

Firstly,the problem of clothes brand internationalization which exist in Zhejiang province and the structure imperfection are analyzed。Secondly, the problem of clothes brand internationalization which exist in Zhejiang province and practical strategies are discussed. Finally, some strategies for solving these problem are mentioned.The problem of clothes brand internationalization which exist in Zhejiang province are listed as follows: the clothes band advantages of Chinese enterprises still weak. Compared with those enterprises in developed countries such as Europe, USA, Japan and so on, the clothes brands in China, especially in Zhejiang province, are still need to develop. The clothes brands in Zhejiang province are difficult to win the consumers' confidence. When foreign goods entering the Chinese market, the general belief in Chinese is the foreign goods is better than the Chinese goods. China is a developing country, people are doubt on product quality and service of home goods. Cultural differences, including clothes brand, especially for young people, think that clothes brand of Japan and ROK fit for their taste. The fashions of our home products are lack of variety, copy each other, not prominent and lack of strategic management of brand. The strategic management center the brand as the core competence in enterprise. The brand stratagem essence is the complement stratagem which can create differentiation.
Key words: clothes brand, internationalization, strategy

我没仔细检查,应该差不多了。你自己稍稍改动一下。

回答2:

This paper first analyzes the international clothing brand, Zhejiang, problems and the structure of incompleteness, and then discusses the clothing brand international problems and implementation strategy, finally put forward some specific strategies. Zhejiang clothing brand internationalization appears in: China's brand strength is weak, compared with Europe and the United States, Japan and other developed countries, China's Zhejiang Province, in particular clothing brand is still in development stage; Zhejiang clothing brand to win consumer confidence When the foreign goods to enter the Chinese market, the Chinese people generally believe that anything foreign is good, China is a developing country,
For domestic sales of products in product quality and services, there is mistrust; cultural differences, Japan and South Korea-brand apparel for young people in particular, that in line with their own dressing tastes, and for domestic products while demonstrating a single style, imitating serious, non-obvious, and many other shortcomings; lack of effective strategic brand management, brand strategy is to brand as the enterprise's core competitiveness, the essence of the brand strategy is to create differentiated competitive strategy.
Keywords: Apparel Brand Internationalization Strategy