I think these two factors are very important. A clear observation of the features of consumer needs and motivations will contribute to help brand proprietors(经营者) fully understand the psychological needs of the consumers.
I think both of them are very important. Observing the characteristics of the customers' requirement and motivation clearly is helpful for brand operators to understand the customers' requirement psychology sufficiently.
I think these two points are very important. Definitely observing the characters of demand and motivation of consumers helps brands operators thoroughly understand the physiology of consumers requirement.
I think both are very important. Clarifying consumer needs and movtives helps enterpreneurs better understand their demands.