3.5 third person refer to advertising agent Will also use the third person in the advertisement to refer to the advertising agent, but this kind of situation will see not much. For example: A bank is a place where they lend you an umbrella in fair weather, and ask for it back again when it rains. (Northern Trust Bank advertisement) On a clear day, you can see THE FUTURE OF YOUR BUSINESS. You don't need a crystal to see the future of your business. You just need a CPA. With their insight, knowledge and foresight, CAP can help you achieve top performance in a rapidly changing business environment. They see the opening others overlook. They see the ones to avoid. So you can clearly see what's ahead for your business. refers to the generation of consumer's situation with the first person to be similar, in the advertisement narrates the commodity performance and the service effect by the third person unknown tone, will give the reader one kind of objective real feeling, this kind of advertisement's effect must self-advertize, the self-praise effect the advertising agent in the advertisement to be much better. Although this kind of advertisement form is very rare, but the occasional utilization can bring the unexpected effect. 4. Conclusion this article used the Han Lide system function syntax analysis above advertisement example, summarized has been called realized to an advertisement language interpersonal significance the function. May see in advertisement language, is called the utilization to realize each kind of interpersonal significance to play the noticeable role. The advertising agent is precisely through to is called the system to ship in ingeniously causes the advertisement to obtain people's approval and the trust, increases the advertisement the persuasive power, thus establishes the good relations with the reader, to attract the reader, the influence reader, causes the reader to become the commodity the buyer. reference: [1] Halliday. M.A.K. An Introduction to Functional Grammar[M]. 2nd edition. London; Arnold, 1994. [2] Huang Guowen. Language analysis's theory and practice - - - advertisement language studies [M]. Shanghai: Shanghai Foreign language Education Publishing house, 2001. [3] Li Zhanzi. Words interpersonal significance research [M]. Shanghai: Shanghai Foreign language Education Publishing house, 2002. [4] Bai Hua. An English to Chinese advertisement language person refers to a generation of language to use the function [J]. Rhetoric study, 2007 (1). [5] seal Zong Xin. Modern linguistics school introduction [M]. Beijing: Beijing University Publishing house, 2006. [6] C Guy. The Discourse of Advertising[M]. London &New York; Routledge, 2001
"Refers to 3.5 advertisers Also can use in advertising in the third person to advertisers, but this kind of situation. For example: A where they claimed gotten lend A ship in fair weather umbrella, ask for it rains it loved to Northern (off) the advertisement Trust On a clear day, fu * ked-up brats you have spawned THE soul OF price. Maps, having a fu * ked-up brats You have spawned to crystal all the soul of your paintings. Having a CPA can insight, and their specific foresight, CAP can achieve top performance of a changing, They let the soul like opening price, the price They overlook that ones, understand questions.someotherwordpeopledontthinkoffirst pulling ahead on price for shopping. With first-person refer to consumers, similar in advertising in the third-person narrative of unknown to the commodities and services of the performance, will give readers a kind of objective reality, the feeling of the effect of advertising in the advertisement than advertisers unveilling, every effect is much better. This form of advertising, although is rare, but the occasional use will bring surprise effect. 4 conclusion Based on halliday's systemic functional grammar analysis of the above examples, this paper summarizes advertising for the AD said how interpersonal meanings of realizing the function. Can be seen in advertising English, to realize the person using interpersonal meanings plays an important role. Advertisers is based on the said system that has shipped clever advertising people's recognition and trust, increasing advertising persuasiveness, establish a good relationship with the reader, attract readers, impact readers, so that readers into commodity buyers.