Abstract
With the communications and computer technology, the continuous popularity of the Internet, so that the flow of tourism information are no longer subject to time and space restrictions, a travel agency to determine its role as an intermediary to collect information, transmit information, the importance of comprehensive utilization of information. The Internet will travel to the tide of change. Triggered by the Internet revolution is bound to have a tremendous impact on travel agents, travel agents can easily obtain from the Internet super-large amount of information, will enhance the travel and tourism suppliers and the link between the tourists, but also the traditional travel agents can operate information, simplified, scientific,
To promote the modernization of the operation and management of travel agencies, therefore, the use of the Internet to travel agencies to create a more business development opportunities, while at the same time so that the traditional travel agency business has been a great challenge. Travel network marketing is imperative. Then the travel agent network marketing and how it?
This article on travel to Dalian China as an example, an analysis of travel agency network in China a number of problems in marketing and network marketing and network characteristics of the situation in the era of tourists to travel agents how to conduct online marketing to make some suggestions.
Is divided into six sections, the first for Preface,; the second part of the concept of network marketing to travel agencies, characteristics, advantages to explore the basic issues, the third part is the next era of network analysis of tourists, the fourth part of Dalian China travel agency travel agent network marketing as an example analysis of the status quo and the main issues facing the fifth part of Dalian, China as an example of the travel agency travel agent network marketing strategy research, part VI Conclusion
With the development of communication and computer technology, the constant popularization of Internet, enable the circulates and is not restricted by time, space againing of travel information, the intermediary position of the travel agency determines it collects information, transmits information, utilizes importance of information synthetically. Internet pushes the travel agency to the spring tide improved. The revolution that Internet initiates will produce the enormous impact to the travel agency, the travel agency can get and exceed a large amount of information easily from network, can strengthen the connection among travel agency and travel supplier and tourist, can also base on information, simplify, scientific, promote the travel agency to manage the modernization of management, so, the application of Internet, has created more chances for business development of the travel agency, while make the traditional type of operation of the travel agency receive the great challenge. The network of travel agency is imperative in marketing. Then how will the travel agency carry on network marketing.
This text is main and right to take five continents travel agency in Dalian as an example, analyze some problems existing in network marketing of travel agency of our country at present, direct against tourists' situation under characteristic and cybertimes of network marketing, how to launch network marketing to propose some suggestions to the travel agency. Divided into 6 parts altogether, Part one is the preface; The second component, to the network marketing concept of travel agency, the characteristic, the advantage carries on the basic problem and carries on the discussion, Part three It is the analysis on tourist under cybertimes, Part four takes five continents travel agency in Dalian as an example and analyzes the network marketing current situation of travel agency and subject problem faced, Part five The network marketing tactics of travel agency carry on research to take five continents travel agency in Dalian as an example correctly, Part six It is a conclusion.