急求各位高手帮忙翻译毕业论文摘要

2025-02-10 22:51:02

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你好
The nature of the market economy is competition, enterprises would like to market in a rapidly changing environment in an invincible position, it is necessary to rely on modern management thinking and management tools, effectively the enterprise's internal resources and external resources to carry out the integration. Customer Relationship Management is a business aimed at improving relations with customers, improve customer loyalty and satisfaction of the new management mechanism. In this paper, first an overview of customer relationship management about involving the generation, development, and the core idea of the connotation; followed by focusing on e-commerce environment in the management of customer relationship management features and new trends in the development of new study of e-commerce customer relationship environment management processes and systems model; again analyzes the enterprise customer relationship management application and implementation of enterprise applications research the advantages of customer relationship management, applications exist in the errors in the implementation of the existing problems and proposed an effective solution to the problem; the final unit in order to practice for example, specific to the Knight Company's customer relationship management applications for analysis and research, in view of the company's customer relationship management and characteristics of the implementation of programs to promote and improve the direction.

Keywords: customer relationship management; e-commerce environment; applied research; the implementation of analysis

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