1, the current enterprise marketing Problems
1. The concept of business marketing has not changed
Enterprises are still pursuing a more traditional production concept, product concepts and marketing concepts, but in the current period of market economy, due to changes in supply and demand of goods, a buyer's market a "difficult business" of the problem; there is a more business-to-buyer market without措手policy blindly follow the crowd to promote their products, and the result is either a large backlog of inventory, or is the dramatic increase in accounts receivable, cash flow difficulties, so that the majority of enterprises in the production or semi-production状态. Many famous brands have disappeared in the market, a fact that the trace evidence of these conclusions.
2. Lack of high-level Sales Management
Lead to lack of high-level marketing management marketing departments other than marketing departments can not give full play to the functions of various departments across the enterprise can not form healthy communication, resulting in light weight business management situation. At present, the vast majority of the senior management of enterprises have more emphasis on marketing, but that this kind of "great importance" has obvious localized, uncertainties and non-process, and thereby causing lack of senior management. Lack of senior management will bring a number of hazards. First of all, in other departments not take full advantage of the marketing advantages. Enterprises in each sector, each individual has its own marketing function, but in the absence of senior management, then only the role of marketing departments. In this case, the overall marketing functions will be lowered substantially. Secondly, the slow decision-making, the impact of the sale is highly effective for many of the problems can not be timely, effective solutions, so that 1 to, the timely decision-making decision-making, the marketing performance of enterprises have a negative impact, even the operational staff will be dropped work. Finally, the lack of marketing direction. Senior management deciding the marketing direction, and when it becomes vacant, will inevitably lead to the blind directing the marketing department.
oh my god!
哦 卖疙瘩
no time
Question 1 that 1, there exists in current enterprise marketing and sales middle. The enterprise camp sells concept not changing 1 some of enterprise still pursuing tradition concept producing concept , the product and concept promoting the sales of , only at present market economy period, the problem "of business difficult to compose " has appeared because of relation of commodity supply and demand change , long market; Still have 1 some of enterprise managing hand to long market there being no a scheme , follow big streams to promote the sale of products blind, that the person bears fruit is to either be that product stock keeps long in stock in large amount, or be an account receivable rapid increase , difficulty appearing on capital turnover, makes great majority enterprise be caught in the state stopping production or stopping production partly thereby. Many once famous brand this 1 fact is enough to testify all above conclusion in disappearing completely disappearing on the marketplace. 2. Other branch that high-rise Marketing Management vacancy place high-rise Marketing Management lacks for besides the place leads to camp sell a branch can not bring camp into play sufficiently selling a function , the unable formation of each entire enterprise branches benign is linked up , is bring about heavy administrative light business aspect. At present, the most enterprise high-rise handling crew takes camp seriously all comparatively selling a job, but, this "pays attention to having the obvious locality , uncertainty and being not process" , brings about high-rise administration vacancy place thereby. High-rise administration vacancy place may bring about a lot of damage. Branch's camp sells advantage first , other cannot make use of all round. Enterprise every branch , every individual the camp who having self sells a function , is but during the period of high-rise administration vacancy place, only when the pin branch of camp produces a marked effect. That in such circumstances, whose overall camp sells a function may sell at a discount greatly. That secondly, many problem of the high-effect go along selling a job making policy slowly , affecting can not get timely , effective solving , such 1 comes, owes the problem making policy the unable timely decision-making , causes negative effects on the enterprise camp sells achievement , is able to highly value the job enthusiasm defeating professionals even. The at last , camp sell a job being short of direction. High-rise administration decision enterprise camp sells direction , blindness surely leading to camp sell a branch commands while it lacks for a place.
太多了
Current Marketing Problems
1. The concept of business marketing has not changed
Enterprises are still pursuing a more traditional production concept, product concepts and marketing concepts, but in the current period of market economy, due to changes in supply and demand of goods, a buyer's market a "difficult business" of the problem; there is a more business-to-buyer market without措手policy blindly follow the crowd to promote their products, and the result is either a large backlog of inventory, or is the dramatic increase in accounts receivable, cash flow difficulties, so that the majority of enterprises in the production or semi-production状态. Many famous brands have disappeared in the market, a fact that the trace evidence of these conclusions.
2. Lack of high-level Sales Management
Lead to lack of high-level marketing management marketing departments other than marketing departments can not give full play to the functions of various departments across the enterprise can not form healthy communication, resulting in light weight business management situation. At present, the vast majority of the senior management of enterprises have more emphasis on marketing, but that this kind of "great importance" has obvious localized, uncertainties and non-process, and thereby causing lack of senior management. Lack of senior management will bring a number of hazards. First of all, in other departments not take full advantage of the marketing advantages. Enterprises in each sector, each individual has its own marketing function, but in the absence of senior management, then only the role of marketing departments. In this case, the overall marketing functions will be lowered substantially. Secondly, the slow decision-making, the impact of the sale is highly effective for many of the problems can not be timely, effective solutions, so that 1 to, the timely decision-making decision-making, the marketing performance of enterprises have a negative impact, even the operational staff will be dropped work. Finally, the lack of marketing direction. Senior management deciding the marketing direction, and when it becomes vacant, will inevitably lead to the blind directing the marketing department