Abstract
With the increasing East-West cultural exchanges and integration, as well as science and technology, culture, art, advertising posters for the new concept, more and more emphasis on posters advertising the development of unique style and rich design-minded personality.
This article first Kangshifu drinks in the consumer market and consumer psychology conducted a survey and analysis. "Chef Kang" creative posters can not be separated from drinks market, the market is a source of creative inspiration. In the process of poster design, it is essential to fully understand the "Chef Kang" drinks in the market structure and the needs identified in the conceptual characteristics of their demand. And then depending on the target consumer to seek the design of the psychological point of entry to meet the emotional needs of consumers.
The article then analyzes the "Chef Kang" Poster Design beverages and creativity of the status quo. In order to meet the consumer's psychological feeling that they have attracted the attention and sympathy, so as to achieve transmission of product information, a successful product publicity purposes. The positioning is a prerequisite for creative posters, only the "Chef Kang" to determine the positioning of drinks down the posters in order to determine the style of posters and posters, at the same time giving it a deep cultural connotation.
Finally, the article on the graduation process of poster design were discussed. Material from the design found that the creative process, design methods, mentioned in the keynote of the design and advertising design to conduct a detailed analysis of language to give readers an idea of the author's ideas have a deeper understanding and awareness.
[Key words]: creative consumer positioning