regardless of what is the industry, or which market competition among enterprises, never stopped with the economic development, competition has become increasingly fierce.in the face of so many competitors, want the impregeable, we must improve the overall competitiveness of enterprises, won the greatest interest.This article in the current fierce competition in the baking industry (mainly in Turkey、Christmas, metog) market cake class as the background, through the entire baking industry competitive analysis, and binding element yaozu alimentana hanzhou of the market, which was moved on how to improve the competitiveness of the market of $ yaozu, yaozu hanzhou element enables in the fierce competition to maintain the advantageous position.