E-commerce activities carried out by e-mail
（1）超市可以通过会员注册获取消费者的电子信箱，开展以下电子商务活动：一是邮件促销。 (1) supermarkets registered members can access to consumers through the e-mail address, e-commerce activity carried out the following: First, e-mail promotions. 在电子商务环境下，超市可以通过客户邮箱向愿意接收邮件的客户发送广告、新进商品信息及优惠、折扣、赠送等促销信息。 In e-commerce environment, supermarkets can mail to customers willing to receive e-mail client to send advertising, new product information and offers, discounts, gifts and other promotions.
二是邮件提醒购物。 The second is to e-mail reminder. 超市可以通过自己的信息系统对客户的购买习惯、购买周期进行分析，为用户提供个性化的服务，在恰当的时间提醒应该购买某种物品了。 Supermarkets can, through their own information systems on customer buying habits, the purchase of cycle analysis, to provide users with personalized services, at the right time to buy some items should be reminded of. 这种个性化的服务会使客户感到温暖，提高客户对超市的忠诚度。 This personalized service will make customers feel warm and enhance customer loyalty to the supermarket.
三是邮件购物。 Third, e-mail to. 随着生活节奏的加快，客户越来越希望得到快捷、省时、方便的服务，客户可以向超市邮箱发送购物信息，并约定送货时间，超市可以为用户提供更好更贴身的服务。 With the accelerated pace of life, customers increasingly want to be efficient, time-saving and convenient service, customers can send mail to supermarket shopping information and agreed delivery time, the supermarket can provide users with better and more personal service. 四是邮件信息反馈。 Fourth, e-mail feedback. 超市可以利用邮件向客户进行市场调查、服务满意度调查等，客户也可以通过邮件向超市反馈意见，甚至提出自己的需求，代购超市没有的商品。 Supermarket customers can use e-mail to conduct a market survey, service satisfaction surveys and so on, customers can also e-mail feedback to the supermarket, or even make their own demand, purchasing goods stores do not.
（2）通过邮件开展电子商务活动应注意的问题： (2) e-commerce activities conducted through the mail should be attention to the problem:
第一，用邮件与用户进行沟通事先要征得客户同意，可以在用户注册会员时增加电子信箱地址一项，并请用户选择是否可以向他发送邮件，不请自到的邮件是不受欢迎的。 First, the use of e-mail to communicate with the user, with the consent of customers prior to the consent of the user registered members can increase an e-mail address, and requests the user can choose whether or not to send a message to him, unsolicited e-mail is unwelcome of.
第二，即使得到了用户的信箱，也不能经常发送邮件，以免引起用户的反感，一般可以在开展促销活动或有新商品上市时给用户发送信息。 Second, even if the user's mailbox can not send messages frequently to avoid the user's disgusting, generally or in carrying out promotional activities to market new products to the user send a message.
第三，用户的信箱地址属于消费者的个人隐私，企业有义务保证个人信息不被泄露，保护消费者的隐私权，只有这样消费者才能信任企业，并愿意与企业进一步合作。 Third, the user's email address belonging to the personal privacy of consumers, enterprises have an obligation to ensure that personal information not be leaked, the protection of consumer privacy, the only way consumers can trust enterprises, and is willing to further cooperation with enterprises.
2. 通过超市网站开展电子商务活动。 2. The adoption of e-commerce activity carried out the supermarket site.
（1）超市网站建设应遵循以下原则： (1) supermarket building site should follow the following principles:
第一，经济实用。 First, the economical and practical. 超市网站建设先要考虑成本问题，因为它的经营方式和服务对象都不同于一般的零售网站。 Supermarket site to be considered the cost of building because of its mode of operation and services are different from the general retail site. 超市销售主要以店铺为主，网上销售是超市的辅助销售手段，而网上零售商店则以网上销售为主；超市的服务对象主要是社区消费者，访问量较小，而网上零售商店的服务一般面向全国甚至全世界，访问量大。 Supermarket sales of the major shops in the main, online marketing is a means of supermarket sales support, and online retail stores are selling mainly online; supermarket to serve the community of consumers is mainly visit the relatively small number of retail stores and online services in general for the whole country and even around the world to visit a large quantity. 因此，其不论是访问流量还是服务范围都比一般零售网站要小得多。 Therefore, whether it is access to the flow of its scope of services than is generally much smaller retail sites. 因此，超市网站建设规模不宜太大，硬件方面可以采用廉价租用虚拟主机的方式，网站后台处理也不复杂，只需要一名值班经理处理订单、安排送货和一名技术人员负责对网站进行维护。 Therefore, the size of the supermarket building site should not be too great, low-cost hardware can be used to rent the virtual host mode, the site does not deal with the complexity of the background, only need to process an order, a duty manager to arrange for delivery and a technical staff responsible for site maintenance .
第二，销售为主。 Second, the sales-oriented. 从网站功能来看，纯粹的网上零售商店为了在残酷的竞争中获得一席之地，不得不在丰富网站功能上下大功夫。 Function from the site, the pure-line retail stores in the brutal competition in order to get a place, have a rich Web site features great effort from top to bottom. 一个网站要承载树立企业形象、宣传企业文化、创建自己的品牌、吸引新客户、留住老客户等多种功能。 Establish a website to host corporate image, promote corporate culture, create their own brand, attract new customers, retain old clients and many other features. 超市网站服务的客户相对稳定，服务范围相对固定，因此，与传统零售网站相比，超市网站的核心功能是辅助销售，许多功能是不需要的，至少是不重要的。 Supermarket customer site is relatively stable, relatively fixed range of services, therefore, compared with the traditional retail site, the core function of the supermarket site is to assist the sale, many of the features is not necessary, or at least unimportant.
第三，便于访问和搜索。 Third, the easy access and search. 网站要快速导航，让用户能够方便地到达所要访问的页面，找到所要找的商品。 Web site navigation to quickly allow users to easily reach the page to visit, looking to find the goods. 在页面设计上要尽可能地考虑影响访问速度的因素，提高页面访问速度。 In page design must be considered as possible factors that affect the access speed to enhance the speed of page views.
（2）超市网站应该提供以下功能和模块。 (2) supermarket site should provide the following functions and modules.
一是会员注册。 First, members registered. 超市可以通过会员注册收集客户信息，通过对客户购物进行跟踪收集客户购买信息，通过分析客户消费习惯为客户提供个性化服务，通过对这些信息的进一步分析和挖掘最终获取市场需求信息。 Registered members can store customer information collected through the collection of customers to track customer purchasing information, by analyzing the spending habits of customers to provide customers with personalized service, this information through further analysis and excavation of the ultimate access to information on market demand.
二是商品分类目录和商品搜索。 Second, classification of goods and merchandise search directory. 列出商品分类目录，让用户通过商品 Categories are listed so that users of goods
名称搜索商品。 Name search of goods.
三是商品陈列。 Third, commodity display. 初始陈列新上架的商品，用户通过分类目录或搜索找 Initial display of new products added to our catalog, the user through the directory or search to find
到所需要的商品之后再进行陈列，并通过图片和文字展示、介绍商品，尽可能提供最充分的信息，使消费者足不出户就可以通过超市网站浏览商品。 Into account the need to carry out after the display of goods and, through the display of pictures and text to introduce the products, adequate to provide the best possible information, so that consumers can stay at home on supermarket goods website.
英中文：
E-commerce activities carried out by e-mail
（1）超市可以通过会员注册获取消费者的电子信箱，开展以下电子商务活动：一是邮件促销。 (1) supermarkets registered members can access to consumers through the e-mail address, e-commerce activity carried out the following: First, e-mail promotions. 在电子商务环境下，超市可以通过客户邮箱向愿意接收邮件的客户发送广告、新进商品信息及优惠、折扣、赠送等促销信息。 In e-commerce environment, supermarkets can mail to customers willing to receive e-mail client to send advertising, new product information and offers, discounts, gifts and other promotions.
二是邮件提醒购物。 The second is to e-mail reminder. 超市可以通过自己的信息系统对客户的购买习惯、购买周期进行分析，为用户提供个性化的服务，在恰当的时间提醒应该购买某种物品了。 Supermarkets can, through their own information systems on customer buying habits, the purchase of cycle analysis, to provide users with personalized services, at the right time to buy some items should be reminded of. 这种个性化的服务会使客户感到温暖，提高客户对超市的忠诚度。 This personalized service will make customers feel warm and enhance customer loyalty to the supermarket.
三是邮件购物。 Third, e-mail to. 随着生活节奏的加快，客户越来越希望得到快捷、省时、方便的服务，客户可以向超市邮箱发送购物信息，并约定送货时间，超市可以为用户提供更好更贴身的服务。 With the accelerated pace of life, customers increasingly want to be efficient, time-saving and convenient service, customers can send mail to supermarket shopping information and agreed delivery time, the supermarket can provide users with better and more personal service. 四是邮件信息反馈。 Fourth, e-mail feedback. 超市可以利用邮件向客户进行市场调查、服务满意度调查等，客户也可以通过邮件向超市反馈意见，甚至提出自己的需求，代购超市没有的商品。 Supermarket customers can use e-mail to conduct a market survey, service satisfaction surveys and so on, customers can also e-mail feedback to the supermarket, or even make their own demand, purchasing goods stores do not.
（2）通过邮件开展电子商务活动应注意的问题： (2) e-commerce activities conducted through the mail should be attention to the problem:
第一，用邮件与用户进行沟通事先要征得客户同意，可以在用户注册会员时增加电子信箱地址一项，并请用户选择是否可以向他发送邮件，不请自到的邮件是不受欢迎的。 First, the use of e-mail to communicate with the user, with the consent of customers prior to the consent of the user registered members can increase an e-mail address, and requests the user can choose whether or not to send a message to him, unsolicited e-mail is unwelcome of.
第二，即使得到了用户的信箱，也不能经常发送邮件，以免引起用户的反感，一般可以在开展促销活动或有新商品上市时给用户发送信息。 Second, even if the user's mailbox can not send messages frequently to avoid the user's disgusting, generally or in carrying out promotional activities to market new products to the user send a message.
第三，用户的信箱地址属于消费者的个人隐私，企业有义务保证个人信息不被泄露，保护消费者的隐私权，只有这样消费者才能信任企业，并愿意与企业进一步合作。 Third, the user's email address belonging to the personal privacy of consumers, enterprises have an obligation to ensure that personal information not be leaked, the protection of consumer privacy, the only way consumers can trust enterprises, and is willing to further cooperation with enterprises.
2. 通过超市网站开展电子商务活动。 2. The adoption of e-commerce activity carried out the supermarket site.
（1）超市网站建设应遵循以下原则： (1) supermarket building site should follow the following principles:
第一，经济实用。 First, the economical and practical. 超市网站建设先要考虑成本问题，因为它的经营方式和服务对象都不同于一般的零售网站。 Supermarket site to be considered the cost of building because of its mode of operation and services are different from the general retail site. 超市销售主要以店铺为主，网上销售是超市的辅助销售手段，而网上零售商店则以网上销售为主；超市的服务对象主要是社区消费者，访问量较小，而网上零售商店的服务一般面向全国甚至全世界，访问量大。 Supermarket sales of the major shops in the main, online marketing is a means of supermarket sales support, and online retail stores are selling mainly online; supermarket to serve the community of consumers is mainly visit the relatively small number of retail stores and online services in general for the whole country and even around the world to visit a large quantity. 因此，其不论是访问流量还是服务范围都比一般零售网站要小得多。 Therefore, whether it is access to the flow of its scope of services than is generally much smaller retail sites. 因此，超市网站建设规模不宜太大，硬件方面可以采用廉价租用虚拟主机的方式，网站后台处理也不复杂，只需要一名值班经理处理订单、安排送货和一名技术人员负责对网站进行维护。 Therefore, the size of the supermarket building site should not be too great, low-cost hardware can be used to rent the virtual host mode, the site does not deal with the complexity of the background, only need to process an order, a duty manager to arrange for delivery and a technical staff responsible for site maintenance .
第二，销售为主。 Second, the sales-oriented. 从网站功能来看，纯粹的网上零售商店为了在残酷的竞争中获得一席之地，不得不在丰富网站功能上下大功夫。 Function from the site, the pure-line retail stores in the brutal competition in order to get a place, have a rich Web site features great effort from top to bottom. 一个网站要承载树立企业形象、宣传企业文化、创建自己的品牌、吸引新客户、留住老客户等多种功能。 Establish a website to host corporate image, promote corporate culture, create their own brand, attract new customers, retain old clients and many other features. 超市网站服务的客户相对稳定，服务范围相对固定，因此，与传统零售网站相比，超市网站的核心功能是辅助销售，许多功能是不需要的，至少是不重要的。 Supermarket customer site is relatively stable, relatively fixed range of services, therefore, compared with the traditional retail site, the core function of the supermarket site is to assist the sale, many of the features is not necessary, or at least unimportant.
第三，便于访问和搜索。 Third, the easy access and search. 网站要快速导航，让用户能够方便地到达所要访问的页面，找到所要找的商品。 Web site navigation to quickly allow users to easily reach the page to visit, looking to find the goods. 在页面设计上要尽可能地考虑影响访问速度的因素，提高页面访问速度。 In page design must be considered as possible factors that affect the access speed to enhance the speed of page views.
（2）超市网站应该提供以下功能和模块。 (2) supermarket site should provide the following functions and modules.
一是会员注册。 First, members registered. 超市可以通过会员注册收集客户信息，通过对客户购物进行跟踪收集客户购买信息，通过分析客户消费习惯为客户提供个性化服务，通过对这些信息的进一步分析和挖掘最终获取市场需求信息。 Registered members can store customer information collected through the collection of customers to track customer purchasing information, by analyzing the spending habits of customers to provide customers with personalized service, this information through further analysis and excavation of the ultimate access to information on market demand.
二是商品分类目录和商品搜索。 Second, classification of goods and merchandise search directory. 列出商品分类目录，让用户通过商品 Categories are listed so that users of goods
名称搜索商品。 Name search of goods.
三是商品陈列。 Third, commodity display. 初始陈列新上架的商品，用户通过分类目录或搜索找 Initial display of new products added to our catalog, the user through the directory or search to find
到所需要的商品之后再进行陈列，并通过图片和文字展示、介绍商品，尽可能提供最充分的信息，使消费者足不出户就可以通过超市网站浏览商品。 Into account the need to carry out after the display of goods and, through the display of pictures and text to introduce the products, adequate to provide the best possible information, so that consumers can stay at home on supermarket goods website.
全英文：
E-commerce activities carried out by e-mail
(1) supermarkets registered members can access to consumers through the e-mail address, e-commerce activity carried out the following: First, e-mail promotions. In e-commerce environment, supermarkets can mail to customers willing to receive e-mail client to send advertising, new product information and offers, discounts, gifts and other promotions.
The second is to e-mail reminder. Supermarkets can, through their own information systems on customer buying habits, the purchase of cycle analysis, to provide users with personalized services, at the right time to buy some items should be reminded of. This personalized service will make customers feel warm and enhance customer loyalty to the supermarket.
Third, e-mail to. With the accelerated pace of life, customers increasingly want to be efficient, time-saving and convenient service, customers can send mail to supermarket shopping information and agreed delivery time, the supermarket can provide users with better and more personal service. Fourth, e-mail feedback. Supermarket customers can use e-mail to conduct a market survey, service satisfaction surveys and so on, customers can also e-mail feedback to the supermarket, or even make their own demand, purchasing goods stores do not.
(2) e-commerce activities conducted through the mail should be attention to the problem:
First, the use of e-mail to communicate with the user, with the consent of customers prior to the consent of the user registered members can increase an e-mail address, and requests the user can choose whether or not to send a message to him, unsolicited e-mail is unwelcome of.
Second, even if the user's mailbox can not send messages frequently to avoid the user's disgusting, generally or in carrying out promotional activities to market new products to the user send a message.
Third, the user's email address belonging to the personal privacy of consumers, enterprises have an obligation to ensure that personal information not be leaked, the protection of consumer privacy, the only way consumers can trust enterprises, and is willing to further cooperation with enterprises.
2. The adoption of e-commerce activity carried out the supermarket site.
(1) supermarket building site should follow the following principles:
First, the economical and practical. Supermarket site to be considered the cost of building because of its mode of operation and services are different from the general retail site. Supermarket sales of the major shops in the main, online marketing is a means of supermarket sales support, and online retail stores are selling mainly online; supermarket to serve the community of consumers is mainly visit the relatively small number of retail stores and online services in general for the whole country and even around the world to visit a large quantity. Therefore, whether it is access to the flow of its scope of services than is generally much smaller retail sites. Therefore, the size of the supermarket building site should not be too great, low-cost hardware can be used to rent the virtual host mode, the site does not deal with the complexity of the background, only need to process an order, a duty manager to arrange for delivery and a technical staff responsible for site maintenance .
Second, the sales-oriented. Function from the site, the pure-line retail stores in the brutal competition in order to get a place, have a rich Web site features great effort from top to bottom. Establish a website to host corporate image, promote corporate culture, create their own brand, attract new customers, retain old clients and many other features. Supermarket customer site is relatively stable, relatively fixed range of services, therefore, compared with the traditional retail site, the core function of the supermarket site is to assist the sale, many of the features is not necessary, or at least unimportant.
Third, the easy access and search. Web site navigation to quickly allow users to easily reach the page to visit, looking to find the goods. In page design must be considered as possible factors that affect the access speed to enhance the speed of page views.
(2) supermarket site should provide the following functions and modules.
First, members registered. Registered members can store customer information collected through the collection of customers to track customer purchasing information, by analyzing the spending habits of customers to provide customers with personalized service, this information through further analysis and excavation of the ultimate access to information on market demand.
Second, classification of goods and merchandise search directory. Categories are listed so that users of goods
Name search of goods.
Third, commodity display. Initial display of new products added to our catalog, the user through the directory or search to find
Into account the need to carry out after the display of goods and, through the display of pictures and text to introduce the products, adequate to provide the best possible information, so that consumers can stay at home on supermarket goods website.
Through email development electronic commerce activity
(1) the supermarket may gain consumer's email through the email development electronic commerce activity through the member registration, carries out the following electronic commerce activity: First, mail promotion. Under the electronic commerce environment, the supermarket might to be willing to receive the mail through the customer mailbox the customer transmission advertisement, recently promotion information and so on commodity information and preferential benefit, discount, present.
Second, mail reminder shopping. The supermarket may through own information system to the customer buying habit, the purchase cycle carry on the analysis, provides personalized for the user the service, should purchase some kind of goods in the appropriate time reminder. This kind of personalization's service can make the customer to feel warm, enhances the customer to the supermarket loyalty.
Third, mail shopping. Along with rhythm of life's quickening, the customer hoped more and more obtains, time-saving, the convenient service, the customer may quickly to the supermarket mailbox transmission shopping information, and agrees the delivering goods time, the supermarket may provide the better next to the skin for the user the service. Fourth, mail information feedback. The supermarket may carry on the market survey, the service degree of satisfaction investigation using the mail to the customer and so on, the customer may also through the mail to the supermarket feedback opinion, even proposes own demand, purchasing supermarket no commodity.
(2) the question which should pay attention through the mail development electronic commerce activity:
First, carries on the communication with the mail and the user to solicit the customer beforehand to agree, may when the user registers the member increases email address one item, and asks the user to choose whether can transmit the mail to him, gatecrashes the mail is not welcome.
Second, even if obtained user's mailbox, also cannot transmit the mail frequently, in order to avoid causes user's repugnance, generally may when development promotion or has new commodity going on the market gives the user the transmitter data.
Third, user's mailbox address belongs to consumer's individual privacy, the enterprise has the duty to guarantee that individual information is not revealed that consumer protection's right of privacy, only then such consumer can trust the enterprise, and is willing to further cooperate with the enterprise.
2. Through supermarket website development electronic commerce activity.
(1) the supermarket website construction should follow the following principle:
First, the economy is practical. The supermarket website construction needs to consider the cost question first, because its modes of business operation and the target client are different with the general retail sales website. The supermarket sale mainly by the shop primarily, on-line sale is the supermarket auxiliary sale method, but on-line Retail store by on-line sale primarily; The supermarket target client is mainly the community consumer, the visit quantity is small, but on-line Retail store's service faces the national even world generally, the visit quantity is big. Therefore, no matter its is visits the current capacity or the range of service must be much smaller than the general retail sales website. Therefore, the supermarket website construction scale is not suitable is too big, the hardware aspect may use rents the hypothesized main engine's way inexpensive, the website background processing is not complex, only needs on-duty manager to process the order form, the arrangement to deliver goods with a technical personnel is responsible to the website carries on the maintenance.
Second, sale primarily. Looking from the website function, the pure on-line Retail store, for obtains the small space in the brutal competition, can not but in the rich website function high and low big time. A website wants the load bearing to set up the enterprise image, the propaganda enterprise culture, to found own brand, to attract the new customer, to detain the old customer and so on many kinds of functions. The supermarket website service's customer relative stabilization, the range of service is relatively fixed, therefore, retails the website with the tradition to compare, the supermarket website's core function is auxiliary the sale, many functions do not need, is at least unimportant.
Third, is advantageous for the visit and the search. The website wants the fast guidance, lets page which the user can arrive conveniently must visit, finds commodity which must look. In the page design must consider as far as possible the influence access speed the factor, raises the page access speed.
(2) the supermarket website should provide the following function and the module.
First, member registration. The supermarket may through the member registration collection customer information, through carry on the track collection customer purchase information to the customer shopping, provides the personalized service through the analysis customer consumption habit for the customer, through gains the market demand information finally to these information's further analysis and the excavation.
Second, classification of goods table of contents and commodity search. Lists the classification of goods table of contents, lets the user through the trade name search commodity.
Third, assortment display. The initial exhibition new top carriage's commodity, the user found the commodity which after the classified catalog or the search needed carried on the exhibition again, and through the picture and the writing demonstration, the introduction commodity, supplied the fullest information as far as possible, caused the consumer to be confined at home may through the supermarket website browsing commodity.
Through the email e-commerce activities
(1) supermarket can obtain the registration by E-mail, consumer e-commerce activities under: one is the E-mail promotions. Under the e-commerce environment, supermarket can through to customers to receive email mailbox of the client sends advertising, new product information and privilege promotion gifts, discount, etc.
Second is the E-mail reminder shopping. Supermarket can, through their own information system for customers buying habits, the buying cycle analysis, to provide users with personalized service, at the right time to remind should buy some items. This kind of personalized service will make customers feel warm, improve customer loyalty to the supermarket.
Three is shopping. With the accelerating pace of life, hope to get more customers, quick, convenient service, customers can send mail to the supermarket shopping information, and agreed delivery time, supermarket can provide better, more personal services. Four is mail feedback. Can use email clients to supermarket market survey, service and customer satisfaction survey to the supermarket can also pass mail feedback, and even their needs, no commodity. Supermarket,
(2) through the mail e-commerce activities problems should be paid attention to:
First, use email to communicate with users from customers agree beforehand, can increase when registered members in user E-mail address, please a user can choose whether to send E-mail, please him from mail is not welcome.
Second, even if the mailbox, also can often send e-mails, lest cause users, can generally dislike in promotional activities or a new products for users to send information when listing.
Third, the user's address belongs to the consumer's privacy, the enterprise has the obligation to ensure that personal information disclosure, protecting consumers' right of privacy, so that consumers can only, and is willing to trust enterprise with business further cooperation.
2 through the supermarket site e-commerce activities.
(1) the supermarket site construction should follow the following principles:
First, economic and practical. Supermarket website construction cost, should consider first because it's mode of operation and service object is different from general retail sites. Supermarkets and stores selling mainly online sales is mainly the supermarket, and online marketing assistant in online retail sales, Supermarket service object basically is smaller, traffic, consumer community and online retail service facing the world average, traffic. Even Therefore, the service scope or whether access flow than general retail sites are much smaller. Therefore, the supermarket site construction scale shoulds not be too big, hardware can use cheap rented virtual mainframe, website backstage processing also not complex, only need a duty manager to handle orders, arrange delivery and a technical personnel responsible for the maintenance of website.
Second, the sales. From the site function, pure online retail stores in order to gain a foothold in the severe competition in rich site function, and great efforts. A website to load setting up the enterprise image, propaganda enterprise culture, create their own brand, to attract new customers and keep the old client functions. Supermarket site service customer service scope and relatively stable relatively fixed, therefore, compared with the traditional retail web sites, supermarket, kernel function is to assist sales are not needed many functions, at least, is not important.
Third, facilitate access and search. Site navigation, let users must arrive can be easily to visit the page to seek and find the commodity. In web design as far as possible to consider the influence factors to improve access speed, site speed.
(2) supermarket site should provide the following functions and modules.
A member. Supermarket can collect customer information, member of customers through shopping for tracking collect customer purchase information, by analyzing the customer spending habits provide personalized services, through the analysis of these information and eventually get further information market demand.
Second is the commodity classification catalogues and commodity search. Listing commodity classification catalogues, let users through goods
Name of commodity. Search
Three is display. The initial display erecting new goods, the user through the classified catalogue or search to find
The needed goods on display, and then through the text and images show, introduce merchandise, as to provide the most sufficient information, make consumers indoors can browse through the supermarket site.
E-commerce activities carried out by e-mail
(1) supermarkets registered members can access to consumers through the e-mail address, e-commerce activity carried out the following: First, e-mail promotions. In e-commerce environment, supermarkets can mail to customers willing to receive e-mail client to send advertising, new product information and offers, discounts, gifts and other promotions.
The second is to e-mail reminder. Supermarkets can, through their own information systems on customer buying habits, the purchase of cycle analysis, to provide users with personalized services, at the right time to buy some items should be reminded of. This personalized service will make customers feel warm and enhance customer loyalty to the supermarket.
Third, e-mail to. With the accelerated pace of life, customers increasingly want to be efficient, time-saving and convenient service, customers can send mail to supermarket shopping information and agreed delivery time, the supermarket can provide users with better and more personal service. Fourth, e-mail feedback. Supermarket customers can use e-mail to conduct a market survey, service satisfaction surveys and so on, customers can also e-mail feedback to the supermarket, or even make their own demand, purchasing goods stores do not.
(2) e-commerce activities conducted through the mail should be attention to the problem:
First, the use of e-mail to communicate with the user, with the consent of customers prior to the consent of the user registered members can increase an e-mail address, and requests the user can choose whether or not to send a message to him, unsolicited e-mail is unwelcome of.
Second, even if the user's mailbox can not send messages frequently to avoid the user's disgusting, generally or in carrying out promotional activities to market new products to the user send a message.
Third, the user's email address belonging to the personal privacy of consumers, enterprises have an obligation to ensure that personal information not be leaked, the protection of consumer privacy, the only way consumers can trust enterprises, and is willing to further cooperation with enterprises.
2. The adoption of e-commerce activity carried out the supermarket site.
(1) supermarket building site should follow the following principles:
First, the economical and practical. Supermarket site to be considered the cost of building because of its mode of operation and services are different from the general retail site. Supermarket sales of the major shops in the main, online marketing is a means of supermarket sales support, and online retail stores are selling mainly online; supermarket to serve the community of consumers is mainly visit the relatively small number of retail stores and online services in general for the whole country and even around the world to visit a large quantity. Therefore, whether it is access to the flow of its scope of services than is generally much smaller retail sites. Therefore, the size of the supermarket building site should not be too great, low-cost hardware can be used to rent the virtual host mode, the site does not deal with the complexity of the background, only need to process an order, a duty manager to arrange for delivery and a technical staff responsible for site maintenance .
Second, the sales-oriented. Function from the site, the pure-line retail stores in the brutal competition in order to get a place, have a rich Web site features great effort from top to bottom. Establish a website to host corporate image, promote corporate culture, create their own brand, attract new customers, retain old clients and many other features. Supermarket customer site is relatively stable, relatively fixed range of services, therefore, compared with the traditional retail site, the core function of the supermarket site is to assist the sale, many of the features is not necessary, or at least unimportant.
Third, the easy access and search. Web site navigation to quickly allow users to easily reach the page to visit, looking to find the goods. In page design must be considered as possible factors that affect the access speed to enhance the speed of page views.
(2) supermarket site should provide the following functions and modules.
First, members registered. Registered members can store customer information collected through the collection of customers to track customer purchasing information, by analyzing the spending habits of customers to provide customers with personalized service, this information through further analysis and excavation of the ultimate access to information on market demand.
Second, classification of goods and merchandise search directory. Categories are listed so that users of goods
Name search of goods.
Third, commodity display. Initial display of new products added to our catalog, the user through the directory or search to find
Into account the need to carry out after the display of goods and, through the display of pictures and text to introduce the products, adequate to provide the best possible information, so that consumers can stay at home on supermarket goods website.完
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