百事可乐与可口可乐的作品目录

2025-02-25 07:58:50
推荐回答(1个)
回答1:

第一章优化产业链与特许经营战略
百事可乐
优化产业链
价格策略
特许体系
可口可乐
特许经营
价值链管理
与强者联盟
第二章多元化产品与饮料之王
百事可乐
饮料产品
休闲食品
快餐食品
运动服饰产品
可口可乐
碳酸饮料
非碳酸饮料
第三章积极销售系统与深度分销
百事可乐
良好的渠道
灵活的促销
可口可乐
分销渠道
渠道管理
第四章计划性拜访与终端生动化
百事可乐
计划性拜访
铺货管理
终端陈列
可口可乐
终端生动化
终端管理
终端促销
第五章全明星阵营与多角化营销
百事可乐
全明星阵营
音乐营销
借力体育
蓝色风暴
可口可乐
网络营销
视觉营销
体育营销
第六章个性化广告与本土化广告
百事可乐
个性化广告
电视广告
网络广告
可口可乐
本土化广告
广告策略
第七章年轻化品牌与领导者品牌
百事可乐
年轻化定位
品牌理念
品牌识别
品牌宣传
可口可乐
领导者定位
识别体系
品牌战略
第八章取决于人与人尽其才
百事可乐
培养领导人
稳定的团队
人才本土化
可口可乐
人才招聘
人才培养
绩效考核
晋升机制
第九章“蓝色”文化与“红色”文化
百事可乐
以人为本
回报社会
重视结果
可口可乐
社会责任
忠诚员工
人本文化
第十章百事事件与可乐危机
百事可乐
“针头事件”
349中奖号码事件
“七喜”未达标事件
可口可乐
经营危机
质量危机
第十一章跨国经营与全球化扩张
百事可乐
拓展美洲市场抢占“真空地带”
挺进欧亚国家
可口可乐
全球化原则
本土化行动
参考文献

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