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ross-media news media operation platform for the new pattern

Abstract: along with the wide application of digital technology and the rapid development of network communication, media integration "has become the most obvious changes of media, also changed the ways of information consumption -- traditional media for information to split type consumption pattern changes. JiGeShi Media seems to be a fusion of irreversible, from different aspects and dimension, winds. We are living a media mergence age brings us joy and confused, opportunities and challenges in the media, and the survival and die in the prediction of the fate of the thinking of media. Through the integration of dazzling, the fusion in understanding and spread this new form, and the development trend of the new media environment, for understanding the media mergence brings the impact and influence all aspects of media, grasping the direction of development, has important significance. From 1996 China first newspaper group founded in 2000 to open prelusive, collectivize devitalize again to newspaper and radio and television media to birth across the comprehensive media group, successful transformation of enterprise operation in media group in catching the opportunity, to meet the challenge. How to openning to continue, the enterprise bigger and stronger, be worth us to think. In order to solve this problem is emphatically from the media integration of multi-dimensional content, media platform synergy, media group construction and operation, media group opportunities and challenges for the four aspects, in order to explain - cross-media news media integration platform development situation and problems, and correctly grasp the media group media mergence connotation run bigger.

Keywords: cross media platform, Media mergence, Network integration, Equipment fusion, Industrial integration, Media technology group, challenging

Cross-media news platform for the new pattern of media operators

Chinese Abstract: Along with the extensive application of digital technology and the rapid development of network communication, "media convergence" has become the most obvious changes in the media trends, but also changed the information consumption patterns - from traditional media to the consumer information division of the Assembling model. Seem to be a media integration irreversible torrent, from different levels and dimensions, will blow against our faces. We are experience with media convergence era brought us joy and confusion, opportunities and challenges, and in the media the survival and demise of prophecy in considering the fate of the media. Through the integration of dazzling phenomenon, exploring the integration of motivation, for a correct understanding of the spread of this new form, as well as the new media environment, development trends, for a deep understanding of the media brought about by integration at all levels of the impact and effects of an accurate grasp of the media the direction of development, there are of great significance. From 1996 to set up China's first newspaper group to the 2000 Group of Radio, Film and Television industry started a prelude to the birth of newspapers and radio and television joint cross-media Integrated Media Group, along the way, the successful transformation of the media in the corporate operations group arrested living in the opportunities and meet challenges. How扬长避短continue to develop the enterprises bigger and stronger, it is worth our thought. In response to this question from the media to focus on the integration of multi-dimensional content, cross-media news platform synergy, building and operating media group, media group opportunities and challenges to deal with these four aspects, with a view to illustrate the media integration - cross-media news platform development situation and the plight of, and correctly grasp the meaning of media convergence media group operating the larger stronger.

Key words: cross-media news platform; media integration; network integration; equipment integration; industrial integration; Media Technology Group; challenging