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With the development of economy and the continuous improvement of social civilization, people's spiritual pursuit has been continuously improved, tourism has naturally become a way of human life to enjoy life. The modern society is the information society, to do anything about a package, it is a professional marketing, in recent years, in the field of tourism marketing, there are a lot of the marketing environment of the new marketing concepts and methods, which can improve the competitiveness of tourism products, has important significance to establish tourism image. This article from the basic meaning of tourism marketing through the analysis of some of the general market marketing methods and the future development trend of the tourism market to allow more people to understand the importance of the use of marketing strategies.

重点词汇释义
自然而然automatically; come very naturally; as a matter of course; by the light of nature
生活享受amenity of life
信息社会information society
任何事anything
讲究stress; be particular about; pay attention to; devote particular care to; daintily
最近几年recent years; last several years
市场营销marketing management
发展趋势trend in development; trend of development
了解到come to know
营销策略marketing strategy