In today's society increasingly fierce competition of talent, talent market good and evil people mixed up, have different advantages and disadvantages. And forward-looking companies tend to hire as the primary part of enterprise competitiveness and attractive, in numerous recruitment forms and means, campus recruitment has its own characteristics and advantages, gradually become a hot issue at companies, companies try to through a variety of campus recruitment will colleges and universities to develop into "talent pool" and "gas station" of the enterprise. Based on l 'oreal's campus recruitment, for example, through the analysis of the characteristics of campus recruitment, recruitment status, found problems in the recruitment in l 'oreal company, in the face of these problems, the enterprise must through innovative recruitment mode, grasp the interview skills, planning long-term human resources ?