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The network marketing is take the Internet as the principal means one new marketing method, already in the enterprise managed in the strategy to play more and more vital role, the network marketing's value also confirmed for more and more practice applications. The article take the network marketing's basic concept as a foundation, introduced that the search engine marketing information the transmission model and the network consumer behavior principle of equality, in the construction network marketing the search engine marketing's content system, realizes the method two stratification planes from the network marketing's method system and each function to conduct system's research, the analysis search marketing strategy in enterprise's related application. Along with search engine more and more uses, the search engine marketing is also getting more and more important; Uses search engine's motive and the goal from the potential customer looked that the customer wants to search the information which through the search engine he needs. In view of the customer intrinsic demand's directional marketing, is the search engine marketing biggest competitive advantage.