本文以swot为工具,综合分析了旅游微博营销的优势、劣势、机会和威胁,结合旅游业的特点提出开展旅游微博所起到的作用
This article generally analyzes the strength, weakness, opportunity as well as threat regarding the tourism micrblog sales with the tool "swot", and then come up with the positive influence by exploiting tourism microblog in consideration of the characteristics of tourism industry
This article employs SWOT as a tool to comprehensively analyze the advantages, disadvantages, opportunities and threats of tourism micro-blog marketing, as well as points out the effects of promoting tourism micro-blog through combining the features of tourism industry.
This article is analyzed through SWOT, strength, makes comprehensive analysis on weakness, opportunity and threat of microblog marketing of tourism, compared with characters of tourism, comes up with the effect of making microblog of tourism.
By takeing SWOT theory as tool, this paper analyses the strength, weakness, opportunity and threat of tourism microblog marketing and proposes the influence of tourism microblog based on the characteristics of tourism.