Apple vinegar beverage industry in China in the development of the various risks and propose solutions to problems. As a new industry for itself how he should be the first step in what will be operating in the kind of risk? » How can we avoid » This is on the content. In this paper, through the application of marketing risk management theory, the risk of apple vinegar industry forecast, the risk from internal and external risks to study, analyze the reasons for the risks, and through targeted risk management. In the study found that while Apple Vinegar industry fast pace of development, but whether dealers or consumers Cuyin awareness are not enough, no widespread market entry point, fuzzy brand positioning, market sales is not optimistic. After further analysis , A final conclusion can be drawn, apple vinegar great potential for development of the industry, facing enormous risks, but if industry and orderly development of the same huge profit.