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Haiyue jianguo hotel weihai in the hotel industry is the first company to introduce professional hotel management brand, Beijing capital tourism jianguo hotel. Hotel management has been more than 7 years, is very famous in the hotel industry in weihai. But in recent years because of various international famous brand hotel in weihai hotel market, the competition between star hotel gradually fierce, make haiyue jianguo hotel consistent marketing is faced with declining market share, customer loyalty has decreased. In such a competitive environment, to keep the relative competitive advantage, marketing strategy of the hotel must be new, change the traditional marketing idea and mode, develop and implement marketing strategy for your hotel, so can be in an impregnable position in the hospitality industry. This article embarks from the introduction to the basic concept of modern hotel marketing strategy, to weihai haiyue jianguo hotel marketing strategy as the research object, analyzing haiyue jianguo hotel marketing present situation and existing problems, and puts forward some specific solutions to solve these problems, in order to develop a set of feasible hotel marketing strategies, such as the differentiation strategy, to build their own brand, the implementation of network marketing, green marketing, an inter-bank domain marketing strategy, in order to weihai haiyue jianguo hotel marketing has a certain guiding role.

Jianguo Hotel near Weihai is the hotel industry in the introduction of the first professional hotel management brand -- BTG-JIANGUO hotel. Hotel business for more than 7 years, is well known in the Weihai Hotel industry. But in recent years due to various well-known international brand hotel in Weihai hotel market competition gradually fierce, the Stars Hotel, the hotel near to be consistent from beginning to end marketing facing customer loyalty sharply declining market share, etc.. In such a competitive environment, in order to maintain the relative competitive advantage, hotel marketing strategy must bring forth the new through the old, change the traditional marketing ideas and patterns, the formulation and implementation of suitable hotel marketing strategy, so as to remain invincible in the hotel industry. This paper introduces basic concepts of marketing strategy of Moderno Hotel, in Weihai Haiyue Jianguo Hotel Marketing strategy as the object of study, analysis of the status quo of Haiyue Jianguo Hotel Marketing and the existing problems, and puts forward some concrete methods for solving these problems, to formulate a set of practical and feasible marketing strategy, such as differentiation strategy, to build their own brand, carry out network marketing, green marketing, cross domain marketing strategy, in order to have the certain instruction function to the Weihai Haiyue Jianguo Hotel marketing.

Serene Jianguo Hotel is the first company to introduce a professional hotel management brand - BTG-Jianguo Hotel Weihai hotel industry. The hotel business for more than seven years, the in Weihai hotel industry is quite well known. But in recent years due to a variety of well-known international brand hotel stationed in Weihai hotel market, fierce competition between star hotel gradually, consistent marketing Seaview Jianguo Hotel is facing declining market share, customer loyalty plummeted. In such a competitive environment, in order to maintain the relative competitive advantage, the hotel's marketing strategy and must be innovation, to change the traditional marketing ideas and models, to develop and implement marketing strategies suited to their hotel in the hotel industry, so as to remain unbeaten land. This paper introduces the basic concepts of the modern hotel marketing strategy, the Haiyue Jianguo Hotel marketing strategy for the study, analysis of the current situation and existing problems of the founding of the Serene Hotel Marketing, and put forward some concrete solutions to address these issues in order to develop a practical hotel marketing strategies, such as differentiation strategy, build their own brands, the implementation of network marketing, green marketing, cross domain marketing strategies, some guidance on future marketing Seaview Jianguo Hotel Weihai. 

Jianguo Hotel near Weihai is the hotel industry in the introduction of the first professional hotel management brand -- BTG-JIANGUO hotel. Hotel business for more than 7 years, is well known in the Weihai Hotel industry. But in recent years due to various well-known international brand hotel in Weihai hotel market competition gradually fierce, the Stars Hotel, the hotel near to be consistent from beginning to end marketing facing customer loyalty sharply declining market share, etc.. In such a competitive environment, in order to maintain the relative competitive advantage, hotel marketing strategy must bring forth the new through the old, change the traditional marketing ideas and patterns, the formulation and implementation of suitable hotel marketing strategy, such ability in the hotel industry in an invincible position

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