帮忙翻译一下，不要用工具翻译，要人工的，多谢了啊！

Today, the increasingly developed economy, enterprises and organizations faced with more crises and challenges, how leisurely to respond to crises, as more and enterprise development in a matter of concern.
From the definition of public relations crisis started on the detailed public relations crisis on the causes, characteristics and its hazards, and in accordance with its causes, characteristics, the proposed solution to the crisis in public relations, that is, the crisis PR strategy.
Crisis itself is not terrible, "crisis" is the opening word "crisis" and "machine", it brings to the enterprise not only against, returned to the enterprise organization brings opportunities, the key business organizations will Take advantage of this "machine." Properly handle crisis situations, handle all aspects of relations, appease customers and audience, is a very good use of this "machine", will defuse the crisis, and use it for the consolidation of public enterprises and social organizations in the image and reputation by adverse "Potential" create favorable "potential", will be harmful to the crisis into a benefit to reverse the overall situation, using the crisis to the development of business organizations to add impetus.
These are the paper to be discussed by the "potential to" create "potential."
Public relations crisis public relations crisis; public; media; Government; Jieshi造势.
非人工的，你参考一下吧