As the hotel market is the core of marketing activities to develop and implement effective marketing mix strategy, but with the socio-economic conditions of reflection, especially in an increasingly competitive market and the widespread use of marketing, the traditional theory of marketing in today's wine industry, Face difficulties in the operation. So this will be the implementation of relationship marketing to the actual operation of the hotel industry in order to better enhance the interests of the hotel so that hotels in today's highly competitive market take a firm pace. This article is from the hotel to take the necessary relationship marketing And the escalation of marketing services (that is, cultivate customer loyalty and customer relationship management), relationship marketing in the modern hotel industry in the use of modern hotel relationship marketing strategy in three areas to describe the relationship between modern hotel marketing.