摘要翻译（急！请高手帮忙翻译成英语，非常感激！！）

Abstract: The competition is the key brand, brand is the core feature of the protection of cultural characteristics, culture and the source is history. At present, China's property management industry is becoming increasingly fierce, build brand enterprises in China has become a large property management companies in pursuit of objectives and direction.

Through analysis of the basic meaning of property management, brand strategy and property management of the meaning of the understanding of brand strategy, property management now with the development of the macro environment, property management brand strategy by the inevitability of the final Vanke property companies to create a brand model for this article Research conducted by the arguments of the empirical analysis, property management and the development of our country is full of confidence.