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Abstract
In the management of several major branches in strategic management is a relatively young subjects. Generally considered only in the 1980s after the formation of strategic management was a real theoretical system. In the School of Business, the strategic management of more than half a century in the previous case, as has been dependent on research and teaching tool. Today, strategic management and the management of other areas, be regarded as a broad social sciences an important part.
So far, the vast majority on strategic management theory and empirical studies are basically in the context of the large enterprises and large enterprises in the national economy occupy an important position, the development of overall success at the same time, but every year there are still some enterprises to suspend business or Collapse, The reason, almost all of the failure of the case studies have found that the practice of strategic management is very lax or serious lack. Crystal cattle companies choose this as an ordinary large enterprises on behalf of its strategic management of research,

Key words: Crystal cattle companies, business strategy

Summary
In several main branches of management, strategic management is a door of younger disciplines . It is generally acknowledged only after entering the eighties , strategic management formed the real theoretical system. In the business school, strategic management is studied and relied on the case as the research and teaching means in over half a century before this. Today, strategic management is studied like other fields of management, is considered as the important component of broadly-defined social science.
Up until now, it is all taking large-scale enterprise as background basically about the theory of strategic management and positive research to be most, the big enterprise occupy important status of national economy, his development is overall while succeeding in, but still some enterprises will stop doing business or go bankrupt every year, trace it to its cause, nearly the study on all failure cases is found, its is very careless or scarce seriously in strategic management practice. This selected works select the brilliant ox's company and carry on research to their strategic management as representatives of the ordinary big enterprise,